What users are saying about

ADTECH

10 Ratings

Zedo

4 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Zedo

4 Ratings
Score 6 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Zedo

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Zedo
Data Transfer
ADTECH
8.0
Zedo

Ad Campaigns

ADTECH
9.4
Zedo
10.0
Ad campaign creation
ADTECH
10.0
Zedo
10.0
Ad deployment
ADTECH
9.0
Zedo
10.0
Display advertising
ADTECH
10.0
Zedo
10.0
Ad display and retargeting segmentation
ADTECH
9.0
Zedo
Sequence targeting
ADTECH
9.0
Zedo

Ad Reporting & Analytics

ADTECH
8.0
Zedo
9.6
Ad dashboards
ADTECH
8.0
Zedo
9.0
Ad performance reports
ADTECH
8.0
Zedo
10.0
Ad conversion tracking
ADTECH
7.0
Zedo
10.0
Ad attribution reporting
ADTECH
9.0
Zedo
Cross-channel ad management
ADTECH
8.0
Zedo
9.0
Ad forecasting and optimization
ADTECH
8.0
Zedo
10.0

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Joseph Ferrick profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Joseph Ferrick profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Joseph Ferrick profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Joseph Ferrick profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Zedo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details