Adthena vs. HG Cloud Dynamics

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

Intricately works great for seeing if a company's site and/or app is hosted on Amazon Web Services. This is our target market so, this helps confirm we are using our time wisely when sourcing companies. Intricately still has some areas to grow in short cut views vs pulling up the entire view.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Giving you CDN vendors
• Giving the Alexa ranking
• Gives you information on SaaS platforms and video platforms

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• It doesn't always seem to be accurate with hosting readings.
• Not the best shortcut views when compared to other solutions.
• Searching and list building still has room for growth.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

Intricately stacks up pretty close to DiscoverOrg. Though DiscoverOrg is a lot more detailed on company information pertaining to changes in the organization and services used, Intricately gives a quick snapshot of company information available right at the point of presence to any website. It allows for quicker conversation whereas DiscoverOrg has a lengthier approach to finding company information.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Saving time on confirming we are spending our sourcing in the right areas (hosting provider).
• Saving time in getting to our target market quicker.
• It isn't 100% accurate, but the majority of the time it is accurate.

Incentivized