Adthena vs. The Search Monitor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.5 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
The Search Monitor
Score 8.0 out of 10
N/A
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its own keywords, keeping a comprehensive library, and targets custom specified keywords as well. Inherent to the Search Monitor's capabilities is the ability to detect violations and protect one's…N/A
Pricing
AdthenaThe Search Monitor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaThe Search Monitor
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdthenaThe Search Monitor
Top Pros
Top Cons
Features
AdthenaThe Search Monitor
SEO
Comparison of SEO features of Product A and Product B
Adthena
-
Ratings
The Search Monitor
9.0
2 Ratings
15% above category average
Keyword analysis00 Ratings9.02 Ratings
Backlink management00 Ratings10.02 Ratings
SERP ranking tracking00 Ratings9.02 Ratings
Page grader00 Ratings9.02 Ratings
Competitive analysis00 Ratings9.02 Ratings
Site audit / diagnostics00 Ratings9.02 Ratings
Site recommendations00 Ratings8.02 Ratings
Task management00 Ratings9.02 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adthena
-
Ratings
The Search Monitor
8.8
1 Ratings
15% above category average
Local SEO00 Ratings9.01 Ratings
Social SEO00 Ratings8.01 Ratings
Mobile SEO00 Ratings9.01 Ratings
Global SEO00 Ratings9.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adthena
-
Ratings
The Search Monitor
9.0
1 Ratings
7% above category average
Multi-domain support00 Ratings9.01 Ratings
Integration with web analytics tools00 Ratings9.01 Ratings
Best Alternatives
AdthenaThe Search Monitor
Small Businesses
Nozzle
Nozzle
Score 9.8 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
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User Ratings
AdthenaThe Search Monitor
Likelihood to Recommend
8.0
(3 ratings)
8.0
(2 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaThe Search Monitor
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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The Search Monitor
It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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The Search Monitor
  • Competitors bidding against our keywords
  • Threat analysis
  • Automatially sending alerts if specific metrics change
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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The Search Monitor
  • Different types of alerts
  • iPad better integration
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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The Search Monitor
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
The Search Monitor
Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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The Search Monitor
  • Easier to target locally
  • Violations have been easy to submit taking less time away from the team
  • Was able to increase SEO
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