Adthena vs. Anodot

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

In some business scenarios, it found a very uncommon behaviors in our campaigns, in a very detailed granularity (not just campaign level, but also ad group level and much more).

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Detects traffic anomalies on time.
• Help us to monitor our PPC campaigns.

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Anodot sends sometimes some false alarm alerts.

Incentivized

We use it widely, across many business departments.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

Their support team always answer very fast.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Helped us to find anomalies that would have cost a lot if not detected on time.

Incentivized