Adthena vs. AppTweak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
AppTweak
Score 7.6 out of 10
N/A
AppTweak, headquartered in Brussels, offers their eponymous ASO tools suite, designed to fuel growth for the world’s most popular apps and games by providing actionable insights in a simple interface.
$69
per month
Pricing
AdthenaAppTweak
Editions & Modules
No answers on this topic
Starter
$690
per year
Pro
$1,990
per year
Guru
$2,990
per year
Power
$5,990
per year
Enterprise
Custom Plans
Offerings
Pricing Offerings
AdthenaAppTweak
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details16.7% discount for annual subscription.
More Pricing Information
Best Alternatives
AdthenaAppTweak
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Matomo Analytics
Matomo Analytics
Score 8.9 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises

No answers on this topic

Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaAppTweak
Likelihood to Recommend
8.0
(3 ratings)
8.3
(3 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaAppTweak
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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AppTweak
It is the best tool to understand the potential volume of keywords in the market and track your keywords ranking and competitors' keywords ranking. It is not so good for market research as downloads and revenue, but the company is working on it with their Market Intelligence tool. I tried it but didn't explore it fully.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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AppTweak
  • analyze competitor data
  • provide suggestions for keywords
  • great for people who are just starting with ASO
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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AppTweak
  • The ranking history graph isn't that great looking
  • Our data is also tracked by competitors using this tool.
  • Pricing of the tool can be worked upon as its costly.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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AppTweak
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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AppTweak
I prefer AppTweak with simple UI and accurate estimates for keywords, and easy navigation, and it fulfills all my expectations.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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AppTweak
  • Been using it from the very beginning so can't say what it would be like without it.
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ScreenShots