Adthena vs. Aylien

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Aylien
Score 6.7 out of 10
N/A
AYLIEN is an AI, NLP & Machine Learning startup based in Dublin, Ireland. They provide Text Analysis & News API's that allow users to make sense of human-generated content at scale. The AYLIEN News API can be used to aggregate, understand, and deliver relevant news in apps and solutions. AYLIEN's top tier solution RADAR can be used to proactively monitor and identify critical events related to a business, its competitors, suppliers, and customers.N/A
Pricing
AdthenaAylien
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaAylien
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaAylien
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
AdthenaAylien
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
IBM Watson Studio
IBM Watson Studio
Score 9.2 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
Enterprises

No answers on this topic

PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaAylien
Likelihood to Recommend
8.0
(3 ratings)
6.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaAylien
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
Read full review
Aylien Ltd.
Depends on the scenario. Overall it's a decent platform and gives me the features I'm needing for a great price.
Read full review
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
Aylien Ltd.
  • The API is easy to use.
  • The documentation is clear to use.
  • Customer support was also great at giving me a quick response.
Read full review
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Aylien Ltd.
  • The news articles some times are not very relevant about the search query.
  • The API responds with articles that are sourced from paid websites that cant is opened.
  • It has problems sometimes with getting the right related stories, and the distribution of older media is not the best it could be.
Read full review
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Read full review
Aylien Ltd.
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
Aylien Ltd.
No answers on this topic
Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Read full review
Aylien Ltd.
  • Proposal tools increase efficiency across our sales platform.
  • The timeliness in their customer support has increased our sales velocity.
  • Changed our process by allowing us to focus on providing value more than validation.
Read full review
ScreenShots