Adthena vs. Bizintel360

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

-Scenarios where Bizintel360 is appropriate

When a team needs to analyze fairly big data sets from multiple sources, without having a dedicated IT infrastructure (ETL etc.) and when the teams members have little or no knowledge of coding languages and data analysis algorithms.

-Scenarios where Bizintel360 is less appropriate

When conversion tracking is required is E-commerce data analysis scenarios

When 2-Factor authentication is required by security-aware clients.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Process large amount of data at rather high speed
• Cloud based solution that required no coding
• The dashboard UI is very intuitive

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• The dashboard freezes sometimes when processing too much data
• Lack of Conversion Tracking when analyzing E-commerce data
• Lack of 2-factor authentication (security issue for some clients)

Incentivized

I think it is a great tool for teams that do not have access to a dedicated data analysis infrastructure, and/or do not have skilled human resources in that fields.

However there are E-commerce data analysis scenarios when Bizintel360 is not the best option (mainly conversion tracking), and the lack of 2-factor authentication might bring security issues with some clients.

Overall a very good tool for limited analysis scenarios.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

The interface itself is very intuitive so we did not need much support when using it.

However the support team is very responsive and communicating by email was not an issue.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

Google BigQuery is unbeatable in terms of processing power: it leverages Google infrastructure to process data without any limitation of data size or number of data sources. However the user interface is not intuitive, and most people need to undergo some kind of training from Google to be able to use it properly.

Bizintel360 is less performant in terms of processing power, but provides a very intuitive dashboard and beginner friendly functionalities making it very accessible and quick to master.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Give us the ability to analyze large data very quickly (Speed Gain)
• Cost reduction (no need to build a dedicated infrastructure)
• Improve client business KPI (not in very case though)
• The lack of 2-factor authentication can be an issue

Incentivized