Adthena vs. S&P Capital IQ

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

Cap IQ is well suited for analyzing security pricing and valuation, tracking stock performance over time, looking up comparable transactions, and analyzing valuations on an industry basis. The service is also well suited for charting and data analysis purposes.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Plugins that change and analyze analysis improve it.
• Capital IQ is user-driven, unlike other market participants, which helps streamline the dashboard and acquire accurate data.
• Any report or analysis delivers the most in fewest words. In this data-driven world.

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• S&P Capital IQ's add-in slows down my Excel when I incorporate formulas into it.
• S&P Capital IQ's algorithms don't necessarily look in the footnotes of company filings, which can make for a less robust analysis of financials and multiples than desired.
• The user interface is not very user-friendly and thus makes maximizing the software's features difficult. It could be more intuitive to use and not so busy (e.g. not so many small icons on one web page). The S&P Capital IQ support team, however, is always available and very helpful.

Incentivized

[It's the] best ever.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

We had Capital IQ in addition to Bloomberg. It was much easier for a new person to use Capital IQ than Bloomberg. The ease of use was a huge selling point for us. Yahoo finance on the other hand is free, but you cannot gather all the data you may need in one location like you can in Capital IQ.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• We were a boutique investment bank, so it helped multiple people doing their job at the same time instead of waiting for a turn on the Bloomberg terminal.
• Brought more interactive reports in PDF format to the table.
• Saved some money, if I have to go basic.

Incentivized