Adthena vs. Contify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Contify
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Contify is a market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization.N/A
Pricing
AdthenaContify
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaContify
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AdthenaContify
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Zoho Social
Zoho Social
Score 9.2 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Ahrefs
Ahrefs
Score 8.9 out of 10
Enterprises

No answers on this topic

Sprinklr Insights
Sprinklr Insights
Score 9.1 out of 10
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User Ratings
AdthenaContify
Likelihood to Recommend
8.0
(3 ratings)
8.9
(5 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaContify
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Contify
Contify offers resources to align teams for better decision making by gaining an intelligence edge by increasing workflows with clean insights and key capabilities to keep everything on the same page. It's a wonderful solution for automated market intelligence gathering making customers analyzes are less search time, a tool that provides agility and success.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Contify
  • User feedback prompts quick enhancements.
  • It is easy to use, and the analyst team organized it well.
  • Adding new sources and creating custom taxonomies is a breeze.
  • Customer service and analyst teams can provide helpful hints and reminders.
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Contify
  • Solution Development
  • Ability to drill down into news/articles
  • Better UI
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Contify
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Contify
Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be wasted that could be spent doing other things.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Contify
  • It is a solution that has fostered frictionless participation between teams by adding knowledge to integrate internal and external intelligence, it is a cloud platform that has offered my organization increased workflow, collaboration and productivity.
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ScreenShots

Contify Screenshots

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