Adthena vs. Cronycle

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

Prior to adopting Cronycle, our research team had a variety of different ways in which they would discover, store
and share information. These methods were often inconsistent, with many smaller
teams or sub-groups of researchers operating independently of others. In many cases, content that was potentially useful to more than one
colleague was not being shared at all. We had thousands of different sources,
accessed through varying methods and stored in different locations/systems, and
very few colleagues would have had an idea of which sources other team members
were using. Furthermore, we became aware as a team that while between us we
were pulling in a lot of information, much of what was being discovered was not
necessarily being acted upon, or indeed being read by the colleague to whom it
was most relevant. We also needed to become more targeted, and indeed more
selective, in the information we were seeing, and Cronycle -specifically through the Sources Library, the Feeds, and the tagging and notification functionality - has enabled us to do
just this. There has been a genuinely transformative outcome to our information gathering ability, borne out by specific metrics, which Cronycle has also provided us with via the Enterprise account.

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• relevant, spot-on content to any of the 80.000 topics they curate.
• Content curation, quickly assemble insights from a multitude of sources
• collaborating, commenting, and creating insights around any of the topics you focus on with a team is a breeze, and in one central place.

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• For some reason logging on for a few months does not go as easy as usual, because nowadays I need a least two attempts to log in.
• I think I do only use the core functionality of Cronycle: getting indication info by keywords via multiple sites.
• Vice versa: if people come to me with a suspected issue, I double-check via Cronycle by entering that issue as search in found results. A low occurrence often indicates the suspected issue likely is not so severe.

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

Any issues with the platform have always been resolved quickly. I have never previously worked with a third party software provider whose support team is as responsive.

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

Hootsuite publication prep and scheduling is great, better than Cronycl (a manual process) Cronycl management of feeds, filtering creation of topical boards are excellent, Hootsuite doesn't offer this. Cronycle I find it easier, more attractive, and better filtering than Buffer, though Buffer was slightly better at the publication prep.

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Cronycle is my secret superpower (well, it was until now!)
• I have landed and retained clients by wowing them with insights their own teams have not previously provided
• I have aced speaking gigs and secured many more by engaging audiences with insights gained through this tool

Incentivized