Adthena vs. DataWeave

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.5 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
DataWeave
Score 6.7 out of 10
N/A
DataWeave is a digital commerce analytics SaaS platform that enables consumer brands and retailers to grow revenue and margins across online channels, from the company headquartered in Bangalore. DataWeave's revenue optimization solutions help them expand market share and compete profitably at scale.N/A
Pricing
AdthenaDataWeave
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaDataWeave
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaDataWeave
Top Pros

No answers on this topic

Top Cons
Best Alternatives
AdthenaDataWeave
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Zoho Social
Zoho Social
Score 9.2 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Ahrefs
Ahrefs
Score 8.9 out of 10
Enterprises

No answers on this topic

Talkwalker
Talkwalker
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaDataWeave
Likelihood to Recommend
8.0
(3 ratings)
6.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaDataWeave
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
Read full review
DataWeave
Again, this is not being used in the traditional way but rather outside of the box. For service, I think there are a lot of options to add functionality. Although it does function it just does not function as well as it could with additional analytic data from prolonged research. More time would do this well for service pricing.
Read full review
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
DataWeave
  • Comparison
  • Analysis
  • Advise on pricing
Read full review
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
DataWeave
No answers on this topic
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Read full review
DataWeave
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
DataWeave
No answers on this topic
Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Read full review
DataWeave
No answers on this topic
ScreenShots