Adthena vs. Demandbase Sales Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.5 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Demandbase Sales Intelligence
Score 8.7 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Pricing
AdthenaDemandbase Sales Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaDemandbase Sales Intelligence
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaDemandbase Sales Intelligence
Top Pros
Top Cons
Features
AdthenaDemandbase Sales Intelligence
Prospecting
Comparison of Prospecting features of Product A and Product B
Adthena
-
Ratings
Demandbase Sales Intelligence
8.2
92 Ratings
7% above category average
Advanced search00 Ratings8.289 Ratings
Identification of new leads00 Ratings7.386 Ratings
List quality00 Ratings8.588 Ratings
List upload/download00 Ratings8.382 Ratings
Ideal customer targeting00 Ratings8.282 Ratings
Load time/data access00 Ratings8.788 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adthena
-
Ratings
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Contact information00 Ratings8.090 Ratings
Company information00 Ratings9.292 Ratings
Industry information00 Ratings8.989 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adthena
-
Ratings
Demandbase Sales Intelligence
8.2
91 Ratings
10% above category average
Lead qualification process00 Ratings8.668 Ratings
Smart lists and recommendations00 Ratings8.070 Ratings
Salesforce integration00 Ratings8.162 Ratings
Company/business profiles00 Ratings8.890 Ratings
Alerts and reminders00 Ratings9.071 Ratings
Data hygiene00 Ratings8.279 Ratings
Automatic data refresh00 Ratings7.071 Ratings
Tags00 Ratings7.855 Ratings
Filters and segmentation00 Ratings8.074 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adthena
-
Ratings
Demandbase Sales Intelligence
9.5
32 Ratings
23% above category average
Sales email templates00 Ratings9.028 Ratings
Append emails to records00 Ratings9.931 Ratings
Best Alternatives
AdthenaDemandbase Sales Intelligence
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises

No answers on this topic

D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaDemandbase Sales Intelligence
Likelihood to Recommend
8.0
(3 ratings)
8.9
(126 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(17 ratings)
Usability
-
(0 ratings)
7.8
(44 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
8.0
(1 ratings)
7.9
(40 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(7 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AdthenaDemandbase Sales Intelligence
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Likelihood to Renew
Adthena
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Adthena
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Adthena
No answers on this topic
Demandbase
Seems to always work.
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Performance
Adthena
No answers on this topic
Demandbase
It's pretty fast.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Adthena
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
Adthena
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
Adthena
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Read full review
Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
Read full review
ScreenShots