Adthena vs. DiscoverOrg (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
DiscoverOrg (discontinued)
Score 5.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
Pricing
AdthenaDiscoverOrg (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaDiscoverOrg (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdthenaDiscoverOrg (discontinued)
Top Pros
Top Cons
Features
AdthenaDiscoverOrg (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Adthena
-
Ratings
DiscoverOrg (discontinued)
8.1
104 Ratings
6% above category average
Advanced search00 Ratings8.6104 Ratings
Identification of new leads00 Ratings8.4101 Ratings
List quality00 Ratings7.6104 Ratings
List upload/download00 Ratings8.498 Ratings
Ideal customer targeting00 Ratings7.3100 Ratings
Load time/data access00 Ratings8.5103 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adthena
-
Ratings
DiscoverOrg (discontinued)
8.1
103 Ratings
7% above category average
Contact information00 Ratings8.6103 Ratings
Company information00 Ratings8.0103 Ratings
Industry information00 Ratings7.7101 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adthena
-
Ratings
DiscoverOrg (discontinued)
7.8
104 Ratings
5% above category average
Lead qualification process00 Ratings6.481 Ratings
Smart lists and recommendations00 Ratings7.085 Ratings
Salesforce integration00 Ratings8.989 Ratings
Company/business profiles00 Ratings7.8101 Ratings
Alerts and reminders00 Ratings7.787 Ratings
Data hygiene00 Ratings7.899 Ratings
Automatic data refresh00 Ratings8.188 Ratings
Tags00 Ratings7.876 Ratings
Filters and segmentation00 Ratings8.493 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adthena
-
Ratings
DiscoverOrg (discontinued)
5.0
42 Ratings
40% below category average
Sales email templates00 Ratings5.038 Ratings
Append emails to records00 Ratings5.041 Ratings
Best Alternatives
AdthenaDiscoverOrg (discontinued)
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises

No answers on this topic

D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaDiscoverOrg (discontinued)
Likelihood to Recommend
8.0
(3 ratings)
8.0
(106 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
AdthenaDiscoverOrg (discontinued)
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Discontinued Products
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
Discontinued Products
  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Discontinued Products
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
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Likelihood to Renew
Adthena
No answers on this topic
Discontinued Products
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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Usability
Adthena
No answers on this topic
Discontinued Products
Straight forward
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Discontinued Products
Great customer service and support team.
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Discontinued Products
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Discontinued Products
  • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
  • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
  • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
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ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.