Adthena vs. Gazelle.ai

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

Highly recommended, it is beneficial for obtaining information from different sources and an excellent boost for prospecting. Its user interface is user-friendly, and all its functions are easy to understand and implement. Gazelle's team is fantastic, the adaptation process is fast, and their staff accompanies the users during the process; the training is excellent, and the customer service afterward.

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Offers a big database of potential clients.
• Targets by region and certain demographics like geography.
• Makes prospecting more efficient by including contact information.

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Some industry data is not up to date. However, there have been a few outdated data that we have come across.

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

We only looked at Zoom info, but Gazelle.ai stood out from a user and experience standpoint. The international database is a game-changer and is much more than just a spreadsheet of companies. Being able to visualize the locations of businesses makes prospecting so much easier and makes thinking that much simpler.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• It is an excellent tool that, through business intelligence, helps bring new prospects interested in our products and services, convert customers, and achieve a more successful business, which has been convenient because the return on investment has been fast and still helps us generate more profits.