Adthena vs. Grafana

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Grafana
Score 8.5 out of 10
N/A
Grafana is a data visualization tool developed by Grafana Labs in New York. It is available open source, managed (Grafana Cloud), or via an enterprise edition with enhanced features. Grafana has pluggable data source model and comes bundled with support for popular time series databases like Graphite. It also has built-in support for cloud monitoring vendors like Amazon Cloudwatch, Microsoft Azure and SQL databases like MySQL. Grafana can combine data from many places into a single dashboard.
$0
Pricing
AdthenaGrafana
Editions & Modules
No answers on this topic
Grafana Cloud - Pro
$8
per month up to 1 active user
Grafana Cloud - Free
Free
10k metrics + 50GB logs + 50GB traces up to 3 active users
Grafana Cloud - Advanced
Volume Discounts
custom data usage custom active users
Grafana - Enterprise Stack
Custom Pricing
Offerings
Pricing Offerings
AdthenaGrafana
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdthenaGrafana
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adthena
-
Ratings
Grafana
8.0
4 Ratings
5% below category average
Pixel Perfect reports00 Ratings7.04 Ratings
Customizable dashboards00 Ratings10.04 Ratings
Report Formatting Templates00 Ratings7.04 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adthena
-
Ratings
Grafana
8.2
3 Ratings
2% above category average
Drill-down analysis00 Ratings8.03 Ratings
Formatting capabilities00 Ratings8.03 Ratings
Integration with R or other statistical packages00 Ratings8.03 Ratings
Report sharing and collaboration00 Ratings9.03 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adthena
-
Ratings
Grafana
9.2
3 Ratings
10% above category average
Publish to Web00 Ratings9.03 Ratings
Publish to PDF00 Ratings9.03 Ratings
Report Versioning00 Ratings9.03 Ratings
Report Delivery Scheduling00 Ratings9.03 Ratings
Delivery to Remote Servers00 Ratings10.03 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adthena
-
Ratings
Grafana
7.5
3 Ratings
9% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.03 Ratings
Location Analytics / Geographic Visualization00 Ratings8.03 Ratings
Predictive Analytics00 Ratings7.03 Ratings
Pattern Recognition and Data Mining00 Ratings8.01 Ratings
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AdthenaGrafana
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Enterprises

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User Ratings
AdthenaGrafana
Likelihood to Recommend
8.0
(3 ratings)
10.0
(4 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaGrafana
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Grafana Labs
Grafana is a one stop solution for all application monitoring needs. In our organisation, we use nodeJs. We run it using pm2. Since we didn't use Grafana it was hard for us to know if an app has stopped working unless we find it ourselves because our other app components were failing, or someone called us up and told about the situation. We were already using Grafana for monitoring our Ubuntu servers, but we hadn't had set it up for our app monitoring. Somehow we decided to monitor our nodeJs app with Grafana. It's a really good decision we made. We used Grafana nodeJs module "prom-client" for our node app which brought us relief from app failing situations. Since we have implemented Grafana for our Node app, it has helped us to monitor every health aspect of our node app. Now we have set up alerts based on heap-memory, so when heap memory goes beyond a set threshold we get notified and take the right steps ultimately saving our app from crashing and of course from losing business and reputation.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Grafana Labs
  • It visualizes metrics very well coming from any well known data source.
  • It sends alerts to collaboration channels when a threshold is breeched.
  • Graphs and dashboards are portable (Graph-as-a-Code).
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Grafana Labs
  • Functions to customize values
  • Improved user experience
Read full review
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Grafana Labs
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
Grafana Labs
Grafana has a direct plugin to Icinga monitoring solution and allowed for easy configuration for us. At the time of implementation, other services did not have such an integration. As we already had a very customized and heavily introduced monitoring solution in place, we needed settings that could plug into the system quickly and efficiently. This was the case with Grafana and allowed us to have all the integrations we needed with services such as Icinga
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Grafana Labs
  • Helps us to keep our application and server up all time
  • Dashboards are easy to share with others
Read full review
ScreenShots