Adthena vs. ImportYeti

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

This tool proves invaluable in grasping the landscape of market participants and their interactions. It enables us to conduct comprehensive market research, equipping us with the knowledge we need to make informed decisions. While it excels in providing insights into the volume flow within the market, it may fall short when it comes to pricing or the value of trades. Nonetheless, its ability to decipher market players and dynamics remains a strong asset for our business. We can rely on this tool to navigate the market terrain and gain a competitive edge.

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Great data on Suppliers and Manufacturers
• Easy connect to all the platforms manufacturer is on for product portfolio
• PowerQuery tool lets you export for further analysis

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Wish the ability to download I information was available
• Wish their was an availability to search by category (ie copper cookware; cutlery etc
• Being able to more easily see who else a supplier manufactures work with as helps you understand quality being produced

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

After posting this (previously positive) review, all communication stopped from ImportYeti's side. Updating the review to reflect this.

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

ImportYeti is aimed for simplicity and cost effective solution. Many of its competitors provide a wide range of solutions, with a much greater price point. If you need a complete range of solutions, you may consider other options. ImportYeti is great in its scope, for querying the information regarding US imports. Is structured and really easy to use.

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Cut competitor supplier analysis time down to a fraction