Adthena vs. Klue

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Klue
Score 8.5 out of 10
N/A
Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals. Track Competitors Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats. Centralize Competitive Content Update sales battlecards collaborate and deliver consumable competitive…N/A
Pricing
AdthenaKlue
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaKlue
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AdthenaKlue
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Zoho Social
Zoho Social
Score 9.2 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Ahrefs
Ahrefs
Score 8.9 out of 10
Enterprises

No answers on this topic

Sprinklr Insights
Sprinklr Insights
Score 9.1 out of 10
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User Ratings
AdthenaKlue
Likelihood to Recommend
8.0
(3 ratings)
3.0
(2 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaKlue
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Klue
If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Klue
  • Battlecards
  • competitive intelligence
  • email updates
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Klue
  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Klue
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Klue
Owler's email updates are slightly stronger
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Klue
  • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
  • Given our deal size, the payback/ROI is virtually instant.
  • The entire company is more in tune with the competitive landscape.
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ScreenShots