Adthena vs. Klue

Adthena

13 Reviews and Ratings

Klue

11 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.5 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
Klue	Score 8.7 out of 10	N/A	Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals. Track Competitors Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats. Centralize Competitive Content Update sales battlecards collaborate and deliver consumable competitive…	N/A

Pricing

Adthena

Klue

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adthena	Klue
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adthena	Klue
Top Pros	Pro Machine learning Pro Easy interface	Pro Sales team Pro Ability to create Pro Ui is intuitive
Top Cons	Minus Account management	Minus Learning curve Minus Team to get Minus Took some time

Best Alternatives
	Adthena	Klue
Small Businesses	Nozzle Score 9.8 out of 10	Zoho Social Score 9.1 out of 10
Medium-sized Companies	Similarweb Score 8.3 out of 10	Ahrefs Score 8.9 out of 10
Enterprises	No answers on this topic	Talkwalker Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	Klue
Likelihood to Recommend	8.0 (3 ratings)	3.0 (2 ratings)
Support Rating	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adthena	Klue
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Klue If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team. Jeff Epstein VP Product Marketing and Communications Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Anonymous Read full review	Klue Battlecards competitive intelligence email updates Incentivized Verified User Anonymous Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Klue Doesn't currently capture reviews (like this one). Battle card templates are limited. Push alerts when changes occur on tracked pages. Jeff Epstein VP Product Marketing and Communications Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Klue No answers on this topic
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Klue Owler's email updates are slightly stronger Incentivized Verified User Anonymous Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Anonymous Read full review	Klue Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own. Given our deal size, the payback/ROI is virtually instant. The entire company is more in tune with the competitive landscape. Jeff Epstein VP Product Marketing and Communications Read full review
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