Adthena vs. Knotch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.3 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Knotch
Score 10.0 out of 10
N/A
Knotch in New York offers their analytics suite as for content marketing ROI. The technology is designed to help CMOs & their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investment. The Knotch content intelligence platforms help marketers plan, measure, optimize and benchmark their content efforts across all owned and paid strategies.N/A
Pricing
AdthenaKnotch
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
AdthenaKnotch
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdthenaKnotch
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
AdthenaKnotch
Small Businesses
Nozzle
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Score 10.0 out of 10
TapClicks
TapClicks
Score 9.1 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
Enterprises

No answers on this topic

Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaKnotch
Likelihood to Recommend
8.0
(3 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaKnotch
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Knotch
If the intent is to measure effectiveness of specific content on the hub, with the ability to ask directly the question to those who come to the site, then this is a very powerful tool
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Knotch
No answers on this topic
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Knotch
No answers on this topic
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Knotch
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Knotch
I have used few similar products in the past but knotch has stronger and easy analytics
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Knotch
No answers on this topic
ScreenShots