Adthena vs. Crisp Real-Time Risk Intelligence from Kroll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.3 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Crisp Real-Time Risk Intelligence from Kroll
Score 9.5 out of 10
N/A
Crisp is a Social Media Safety and crisis monitoring firm, boasting technology that is trusted by some of the world’s largest, most well-known brands to provide fast, precise detection of critical issues and crises. Crisp is a Kroll company since the May 2022 acquisition.N/A
Pricing
AdthenaCrisp Real-Time Risk Intelligence from Kroll
Editions & Modules
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Offerings
Pricing Offerings
AdthenaCrisp Real-Time Risk Intelligence from Kroll
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdthenaCrisp Real-Time Risk Intelligence from Kroll
Top Pros

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Top Cons

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Enterprises

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Social Suite by Reputation.com
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Score 9.4 out of 10
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User Ratings
AdthenaCrisp Real-Time Risk Intelligence from Kroll
Likelihood to Recommend
8.0
(3 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaCrisp Real-Time Risk Intelligence from Kroll
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Kroll
At $95 per month for unlimited seats, it's the cheapest solution for both support and marketing/sales teams if you need multiple seats. At the same time, everything works so smoothly and efficiently that you'd never believe it is such a cheap tool. Small teams could leverage their Free plan or the Pro tier, however, to get access to advanced features like chatbots or CRM integrations you'd need to get the unlimited package. Magic Browsing is another top feature that allows support teams to see what the client is doing on the website and guide him through the needed steps to troubleshoot any issues
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Kroll
  • Intuitive chatbot functionality
  • Unlimited number of live agents at one fixed price
  • Real-time assistance with cobrowsing feature
  • A decent number of integrations with popular tools
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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Kroll
  • Number of native integrations could be bigger
  • Additional features for improving conversions like popup banners or guided tours to allow clients to combine multiple tools into one (like Intercom does)
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Kroll
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Kroll
Crisp has fewer auxiliary features that Intercom (popup builder and guided tours is something that comes to mind), however [I feel it] has MUCH better pricing tiers. It does 95% of things Intercom can do at 5% of the price. Both Drift and Freshworks provide similar solutions which are more expensive, but also have technical issues, which resulted in poorer performance of our website
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Kroll
  • Radically increased conversion rates due to proactive chat bots
  • Increased customer satisfaction due to stellar support (built in screen share saves a ton of time for troubleshooting, unlimited number of agents helps to improve response times etc)
  • Saved hours of time of support team
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ScreenShots