Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.3 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
LocaliQ
Score 6.5 out of 10
N/A
LocaliQ, a Gannett company, leverages local expertise and technology to support business growth. The marketing platform helps businesses find, convert, and retain customers with a suite of marketing automation, lead management, channel campaign management, marketing analytics, and expert-led services.N/A
Pricing
AdthenaLocaliQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdthenaLocaliQ
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Features
AdthenaLocaliQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adthena
-
Ratings
LocaliQ
7.6
11 Ratings
1% above category average
WYSIWYG email editor00 Ratings7.34 Ratings
Dynamic content00 Ratings6.69 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Landing pages00 Ratings6.78 Ratings
A/B testing00 Ratings8.06 Ratings
Mobile optimization00 Ratings7.311 Ratings
Email deliverability reporting00 Ratings9.06 Ratings
List management00 Ratings7.17 Ratings
Triggered drip sequences00 Ratings8.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adthena
-
Ratings
LocaliQ
8.4
32 Ratings
19% above category average
Lead nurturing automation00 Ratings8.927 Ratings
Lead scoring and grading00 Ratings6.79 Ratings
Data quality management00 Ratings8.729 Ratings
Automated sales alerts and tasks00 Ratings9.522 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adthena
-
Ratings
LocaliQ
7.8
3 Ratings
5% below category average
Calendaring00 Ratings9.52 Ratings
Event/webinar marketing00 Ratings6.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adthena
-
Ratings
LocaliQ
7.8
10 Ratings
13% above category average
Social sharing and campaigns00 Ratings8.19 Ratings
Social profile integration00 Ratings7.69 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adthena
-
Ratings
LocaliQ
8.3
34 Ratings
17% above category average
Dashboards00 Ratings8.833 Ratings
Standard reports00 Ratings9.233 Ratings
Custom reports00 Ratings6.926 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adthena
-
Ratings
LocaliQ
9.0
6 Ratings
31% above category average
Customizability00 Ratings9.06 Ratings
Best Alternatives
AdthenaLocaliQ
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Constant Contact Lead Gen & CRM
Constant Contact Lead Gen & CRM
Score 8.6 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises

No answers on this topic

Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaLocaliQ
Likelihood to Recommend
8.0
(3 ratings)
5.9
(38 ratings)
Usability
-
(0 ratings)
7.4
(25 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
7.6
(24 ratings)
User Testimonials
AdthenaLocaliQ
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Gannett
Our company targets affluent customers in specific communities to showcase our luxury collection. LocaliQ’s ability to combine localized print advertising with targeted digital campaigns has helped to ensure we reach both tech-savvy online shoppers and traditional print readers within those communities. Localized targeting has ensured ads are shown to high-value prospects in nearby areas.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Gannett
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Usability
Adthena
No answers on this topic
Gannett
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Gannett
No answers on this topic
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Gannett
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
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Scalability
Adthena
No answers on this topic
Gannett
There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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Gannett
  • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
  • Not having to work on my website myself also helped free up my time, I don't need to worry!
  • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
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ScreenShots

LocaliQ Screenshots

Screenshot of the LocaliQ message centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology, which includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.