Adthena vs. Lucidya

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

its very useful for tracking specific accounts and keywords associated with your business. what people think about a particular subject. also it is very helpful to track which communication channels brings more customers to your business

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Social lestining
• Campain monitoring

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Improve on dashboard customization
• Provide more visually appealing reports

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

Lucidya analyzes the local content

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• ROI is difficult to measure, but very helpful in making marketing decisions