Adthena vs. MVPindex

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.3 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
MVPindex
Score 9.0 out of 10
N/A
MVPindex's software helps brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations with an integrated omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. The software platform is designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions.N/A
Pricing
AdthenaMVPindex
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
AdthenaMVPindex
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdthenaMVPindex
Top Pros

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Top Cons

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Best Alternatives
AdthenaMVPindex
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Sprout Social
Sprout Social
Score 8.7 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.0 out of 10
Sprout Social
Sprout Social
Score 8.7 out of 10
Enterprises

No answers on this topic

Sprout Social
Sprout Social
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaMVPindex
Likelihood to Recommend
8.0
(3 ratings)
9.0
(1 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdthenaMVPindex
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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MVPindex
Customer Service at MVPindex is top notch. Whenever I have a question or a problem, they are quick to answer or fix
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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MVPindex
  • Social Brand Valuation
  • Broadcast Brand Valuation
  • Logo Tracking
  • Customer Service
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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MVPindex
No answers on this topic
Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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MVPindex
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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MVPindex
MVP has the most advanced logo tracking capabilities and is the only one challenging the status quo in Broadcast measurement
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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MVPindex
  • They helped us make our social media posts more valuable for our partners without upsetting our fans
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ScreenShots