Adthena vs. Optimized Sales & Marketing

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

When it comes to collect user's information such as their emails, name and phone number, this helped a lot.

Incentivized

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• They doesn't charge any setup fee.
• Easily integration process with our system.
• Raising ticket for any query and the detailed support response.

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

• Integrating their signup forms over any website is easy but on some CRM sites, it is difficult.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• According to its pricing structure and the feature they are offering, I guess that is worth using this.

Incentivized