Adthena vs. PRunderground.com

Adthena

Adthena

13 Reviews and Ratings

PRunderground.com

PRunderground.com

7 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.3 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
PRunderground.com	Score 2.0 out of 10	Small Businesses (1-50 employees)	PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.	$74.99 Per press release distribution

Pricing

Adthena

PRunderground.com

Editions & Modules

No answers on this topic

BAsic: $74.99
Per press release distribution
US National: $419.99
Per press release distribution

Offerings

Pricing Offerings
Adthena	PRunderground.com
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adthena	PRunderground.com
Top Pros	Pro Machine learning Pro Easy interface	Pro Customer service Pro Easy to use Pro Exceptional customer
Top Cons	Minus Account management	Minus Service team Minus Customer service team Minus Highly responsive

Best Alternatives
	Adthena	PRunderground.com
Small Businesses	Nozzle Score 10.0 out of 10	Newswire Score 8.3 out of 10
Medium-sized Companies	Similarweb Score 8.2 out of 10	Newswire Score 8.3 out of 10
Enterprises	No answers on this topic	Cision Communications Cloud Score 7.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	PRunderground.com
Likelihood to Recommend	8.0 (3 ratings)	2.0 (7 ratings)
Support Rating	8.0 (1 ratings)	9.1 (1 ratings)

User Testimonials
	Adthena	PRunderground.com
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	PRUnderground PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune. Heather Hawkins Freelance Copywriter Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Anonymous Read full review	PRUnderground PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours. PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability. PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links. Heather Hawkins Freelance Copywriter Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	PRUnderground PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process. Incentivized Tammi Lynne Freelance Copywriter - Public Relations & Advertising Content Writer/Editor Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	PRUnderground They go beyond what is expected and resolve issues quickly. BB Bruce Batky Co-Founder Read full review
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	PRUnderground EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment JN James Nesbitt Owner Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Anonymous Read full review	PRUnderground We are a training company and the press releases have increased enrollments in our classes. They have increased our website traffic. BB Bruce Batky Co-Founder Read full review
ScreenShots		PRunderground.com Screenshots