Adthena vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$55
per month
Pricing
AdthenaSE Ranking
Editions & Modules
No answers on this topic
ESSENTIAL
$55
per month
PRO
$109
per month
BUSINESS
$189
per month
Offerings
Pricing Offerings
AdthenaSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans come with generous data limits. They are also extremely flexible—users can pay for the exact amount of features and data they need. The platform’s variety of subscription options makes it easy for users to scale as their data needs grow.
More Pricing Information
Features
AdthenaSE Ranking
SEO
Comparison of SEO features of Product A and Product B
Adthena
-
Ratings
SE Ranking
7.9
16 Ratings
2% above category average
Keyword analysis00 Ratings7.99 Ratings
Backlink management00 Ratings7.416 Ratings
SERP ranking tracking00 Ratings8.015 Ratings
Page grader00 Ratings7.711 Ratings
Competitive analysis00 Ratings8.015 Ratings
Site audit / diagnostics00 Ratings8.016 Ratings
Site recommendations00 Ratings8.412 Ratings
Task management00 Ratings7.910 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adthena
-
Ratings
SE Ranking
8.2
14 Ratings
7% above category average
Local SEO00 Ratings8.211 Ratings
Mobile SEO00 Ratings8.212 Ratings
Global SEO00 Ratings8.213 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adthena
-
Ratings
SE Ranking
8.5
14 Ratings
1% above category average
Multi-domain support00 Ratings8.612 Ratings
Integration with web analytics tools00 Ratings8.413 Ratings
Best Alternatives
AdthenaSE Ranking
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaSE Ranking
Likelihood to Recommend
8.0
(3 ratings)
8.0
(16 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
Support Rating
8.0
(1 ratings)
7.3
(6 ratings)
User Testimonials
AdthenaSE Ranking
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
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SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Usability
Adthena
No answers on this topic
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool