Adthena vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.3 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Sprout Social
Score 8.7 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
AdthenaSprout Social
Editions & Modules
No answers on this topic
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
AdthenaSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdthenaSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adthena
-
Ratings
Sprout Social
8.7
71 Ratings
12% above category average
Boolean keyword searches00 Ratings8.352 Ratings
Filtering out noise/spam00 Ratings8.461 Ratings
Sentiment analysis00 Ratings8.941 Ratings
Broad channel coverage00 Ratings9.351 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adthena
-
Ratings
Sprout Social
8.8
86 Ratings
7% above category average
Content planning and scheduling00 Ratings9.686 Ratings
Audience targeting00 Ratings8.370 Ratings
Content optimization00 Ratings8.275 Ratings
Workflow management00 Ratings9.078 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adthena
-
Ratings
Sprout Social
8.5
81 Ratings
4% above category average
Automated routing and prioritization00 Ratings8.345 Ratings
Customer interaction histories00 Ratings8.772 Ratings
Bulk actions00 Ratings8.467 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adthena
-
Ratings
Sprout Social
7.8
59 Ratings
1% below category average
Lead generation00 Ratings8.644 Ratings
Content marketing00 Ratings9.055 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adthena
-
Ratings
Sprout Social
9.0
87 Ratings
5% above category average
Twitter00 Ratings9.281 Ratings
Facebook00 Ratings9.187 Ratings
LinkedIn00 Ratings9.278 Ratings
Google+00 Ratings9.928 Ratings
Instagram00 Ratings8.776 Ratings
Pinterest00 Ratings9.021 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adthena
-
Ratings
Sprout Social
8.7
87 Ratings
10% above category average
Campaign success analytics00 Ratings8.781 Ratings
Real-time tracking00 Ratings8.680 Ratings
Competitor analysis00 Ratings8.974 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adthena
-
Ratings
Sprout Social
8.8
84 Ratings
8% above category average
Role-based user permissions & privileges00 Ratings9.381 Ratings
Mobile access00 Ratings8.374 Ratings
Best Alternatives
AdthenaSprout Social
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Conte.ai
Conte.ai
Score 1.1 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises

No answers on this topic

Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaSprout Social
Likelihood to Recommend
8.0
(3 ratings)
9.1
(144 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(63 ratings)
Usability
-
(0 ratings)
8.9
(71 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
8.0
(1 ratings)
5.7
(38 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
8.3
(8 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AdthenaSprout Social
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
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Sprout Social
Sprout Social is well-suited for users with all levels of experience in social media publishing. It has a simple user interface and a great structure for approving content from new users. On the other hand, Sprout Social can be clunky for social listening when you're monitoring a specific news topic. It can be difficult to filter relevant content and exclude irrelevant posts.
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Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
Sprout Social
  • Ease of use
  • Ability to duplicate, edit and repost content.
  • The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
  • New added features in photos to help with SEO - alt text, descriptions, etc.
  • Like the new tagging and campaigns
  • Listening tools are easy to use.
Read full review
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Sprout Social
  • The publishing tool can be a bit quirky when you have edits and need to re-assign the workflow.
  • I believe they are adding it, but it would be nice to be able to edit posts for the different platforms in one window.
  • The reporting can be overwhelming because it offers so much.
Read full review
Likelihood to Renew
Adthena
No answers on this topic
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
Adthena
No answers on this topic
Sprout Social
The tools themselves are fully comprehensive, and you have the scope to adapt them to your own individual ways of working. However, being part of a team that focuses on different aspects means there can sometimes be redundant features that could get in the way of the most optimal workflow for that user, and therefore, the UX can be a little more complex than necessary.
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Reliability and Availability
Adthena
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Adthena
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
Adthena
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Adthena
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
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Sprout Social
I selected Sprout Social because the analytic reporting is much better (with more detailed results). I also went with Sprout Social because I was able to add many, many more accounts than I was able to with Hootsuite. On that platform, I was limited unless I paid into a much higher tier.
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Read full review
Sprout Social
  • The activity of all our social networks improved significantly after the arrival of Sprout Social, now we can make more publications in less time for all our clients.
  • The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.
  • I have generated greater satisfaction for our clients thanks to the fact that we keep active various campaigns on our social networks with this Sprout Social system.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.