Adthena vs. Yelp for Business

By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.

Incentivized

Our company was one of the top rated businesses for the services that we provide in the area. We cancelled our subscription to promote on Yelp. Yelp deleted A LOT of valid genuine reviews that were left by our customers, that dropped our rating way down in my opinion

• Track and monitor spend and performance against competitors.
• Identify missed keyword opportunities.
• Informs our campaign and keyword budgeting/bidding on a daily basis.

Incentivized

• Slow performance.
• Ranking options are not detailed enough.

Incentivized

Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.

Incentivized

You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.

Incentivized

One of the lowest. We have invested in other Marketing businesses.

• Improved competitive analysis
• Insightful data that helps improve client trust
• Indentifying opportunities for keyword expansions

Incentivized

• Reaching new customers in the area
• Losing customers due to Yelp deleting valid 5 star reviews I believe