What users are saying about

Moz

229 Ratings

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Moz

229 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Moz

I think Moz is well-suited for bigger enterprise businesses looking to take more control over their SEO appearance and results on Google's SERP. If you work for a smaller local business, I think your money is better invested elsewhere. There are plenty of free tools out there that can help you up your SEO game on a local level - including many from Google themselves.
Andrew Silverstein profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Moz
8.6
Keyword analysis
Advanced Web Ranking
5.0
Moz
8.6
Backlink management
Advanced Web Ranking
7.0
Moz
8.2
SERP ranking tracking
Advanced Web Ranking
7.5
Moz
8.6
Page grader
Advanced Web Ranking
7.0
Moz
9.4
Competitive analysis
Advanced Web Ranking
6.5
Moz
8.1
Site audit / diagnostics
Advanced Web Ranking
7.0
Moz
8.9
Site recommendations
Advanced Web Ranking
6.0
Moz
8.7
Task management
Advanced Web Ranking
6.0
Moz
8.2

SEO Channels

Advanced Web Ranking
7.0
Moz
8.3
Local SEO
Advanced Web Ranking
7.0
Moz
7.7
Social SEO
Advanced Web Ranking
6.5
Moz
8.5
Mobile SEO
Advanced Web Ranking
8.0
Moz
8.5
Global SEO
Advanced Web Ranking
6.5
Moz
8.3

SEO Platform & Account Management

Advanced Web Ranking
7.7
Moz
8.4
Multi-domain support
Advanced Web Ranking
8.0
Moz
8.2
Integration with web analytics tools
Advanced Web Ranking
7.5
Moz
8.5

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Tracking keyword rankings over time
  • Tracking backlinks
  • Educating the community
  • Analyzing Twitter profiles via FollowerWonk
Kyle Claypool profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.
  • Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.
  • Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).
Mike Tekula profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Moz8.9
Based on 38 answers
Out of all of the tools we use in our online marketing consulting work, Moz is probably the single most valuable (outside of Google Analytics). We have also seen great advancement in the Moz tool set, such that we are confident that, for the same investment, what we will have at our disposal in six months will be superior to what we have now, and this trend has not slowed down.
Mike Tekula profile photo

Usability

No score
No answers yet
No answers on this topic
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
To be totally honest, the user-interface with Google Analytics is so terrible that I could hardly ever figure out what it was communicating. Moz was easy to use from day one and I can feel like I understand SEO a bit after using the site for just a short time.
Katie Bodell profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Moz has allowed us to identify link development and PR strategies for our competitors. This provides a return on knowledge that allows us to duplicate and out-do these efforts to achieve business results for our clients.
  • Moz is also a good tool when it comes to business development because its tools allow you to gain insights to potential clients as you are in discussions about potential services. These insights can be very valuable.
  • Moz allows for us to do quick reporting on link based metrics for our clients and monitor metrics that are indicative of future movement in the SERPS. Being able to do this efficiently is a big time saver.
Jeff Bedford profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details