What users are saying about

Moz

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240 Ratings
8 Ratings
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Score 6.7 out of 101

Moz

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240 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Moz

  • Are you looking for a crawler for a very large content site? Moz may not be your best bet, depending on the size of your site. Remember--their crawler is limited to 10,000 pages.
  • If you're looking to learn SEO or brush up on your knowledge of SEO best practices, Moz's on-page grader is very handy. Because they provide solid explanations for why every issue is in fact an issue, you can address optimization problems and learn SEO best practices simultaneously as you move through the checklist of issues. It's useful software for people who know their stuff, but it's also a really cool service because it doesn't assume a whole lot of prior SEO knowledge on the part of the user, either.
  • If you want to track week-over-week performance for tons of keywords (which can be labeled and organized), Moz is a great product. You will also have access to a ton of historical data if the tracking feature has been enabled long enough, which is really cool.
Mackinley Levine profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Moz
8.0
Keyword analysis
Advanced Web Ranking
5.0
Moz
8.7
Backlink management
Advanced Web Ranking
7.0
Moz
7.4
SERP ranking tracking
Advanced Web Ranking
7.5
Moz
8.3
Page grader
Advanced Web Ranking
7.0
Moz
8.5
Competitive analysis
Advanced Web Ranking
6.5
Moz
7.8
Site audit / diagnostics
Advanced Web Ranking
7.0
Moz
8.2
Site recommendations
Advanced Web Ranking
6.0
Moz
8.2
Task management
Advanced Web Ranking
6.0
Moz
7.1

SEO Channels

Advanced Web Ranking
7.0
Moz
7.8
Local SEO
Advanced Web Ranking
7.0
Moz
7.8
Social SEO
Advanced Web Ranking
6.5
Moz
6.9
Mobile SEO
Advanced Web Ranking
8.0
Moz
8.0
Global SEO
Advanced Web Ranking
6.5
Moz
8.4

SEO Platform & Account Management

Advanced Web Ranking
7.7
Moz
7.6
Multi-domain support
Advanced Web Ranking
8.0
Moz
8.0
Integration with web analytics tools
Advanced Web Ranking
7.5
Moz
7.3

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Moz allows you to label keywords easily. This makes the data far more meaningful (and easy to organize) when you export week-over-week keyword rankings to Excel.
  • Moz's onpage grader is fantastic, because it runs each page through a check list of common sense SEO criteria and "grades" the page accordingly.
  • Moz's SERP analysis is really cool. Unlike the tool SEMRush provides, Moz doesn't just give you a breakdown of who's ranking for a given keyword--they show you how these sites stack up against each other in terms of domain authority, back links, linking domains, etc. Sometimes, meaningful patterns jump out of this information, providing us with a strategy to emulate.
Mackinley Levine profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • It's not a super intuitive program. It can be clunky in some areas and while not hard to use, it doesn't flow as well as it could.
  • It doesn't have a sleek design. The backend and information is upfront but could benefit from a sleeker design to maybe better represent the brand.
Rachel Hensley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Moz8.9
Based on 38 answers
It's a very affordable tool and great for almost any skill level.
Ingo Grammel profile photo

Usability

No score
No answers yet
No answers on this topic
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would like Moz to do is to make their platform responsive and use a more unified interface language. They should also constantly work on improving their crawling capabilities, just like Ahrefs and Serpstat are doing.
Dragan Nikolic profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Positive impact on ROI
  • Positive impact on conversions
  • Positive impact on visibility
Dragan Nikolic profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details