What users are saying about

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Open Site Explorer

17 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Open Site Explorer

A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.
Jeremy Waszak profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Open Site Explorer
6.5
Keyword analysis
Advanced Web Ranking
5.0
Open Site Explorer
5.0
Backlink management
Advanced Web Ranking
7.0
Open Site Explorer
7.0
SERP ranking tracking
Advanced Web Ranking
7.5
Open Site Explorer
7.0
Page grader
Advanced Web Ranking
7.0
Open Site Explorer
7.0
Competitive analysis
Advanced Web Ranking
6.5
Open Site Explorer
8.0
Site audit / diagnostics
Advanced Web Ranking
7.0
Open Site Explorer
7.0
Site recommendations
Advanced Web Ranking
6.0
Open Site Explorer
7.0
Task management
Advanced Web Ranking
6.0
Open Site Explorer
4.0

SEO Channels

Advanced Web Ranking
7.0
Open Site Explorer
7.0
Local SEO
Advanced Web Ranking
7.0
Open Site Explorer
7.0
Social SEO
Advanced Web Ranking
6.5
Open Site Explorer
6.0
Mobile SEO
Advanced Web Ranking
8.0
Open Site Explorer
8.0
Global SEO
Advanced Web Ranking
6.5
Open Site Explorer
7.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
Open Site Explorer
9.5
Multi-domain support
Advanced Web Ranking
8.0
Open Site Explorer
10.0
Integration with web analytics tools
Advanced Web Ranking
7.5
Open Site Explorer
9.0

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
Jeremy Waszak profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
No photo available
  • I wish it had suggestions of similar sites that your competition has
Amber Schlosser profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Open Site Explorer10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Jeremy Waszak profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.
Jeremy Waszak profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Open Site Explorer

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details