Adverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.
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AWS Data Exchange
Score 8.6 out of 10
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AWS Data Exchange is an integration for data service, from which subscribers can easily browse the AWS Data Exchange catalog to find relevant and up-to-date commercial data products covering a wide range of industries, including financial services, healthcare, life sciences, geospatial, consumer, media & entertainment, and more.
Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
AWS Data Exchange fits best for scenarios where you have datasets that you would like to sell and you want to deliver it to anyone who would like to purchase it. It really beats having to set up downloads via your own website or portal. However, it can get complicated to manage if you're trying to deliver a dataset a client has already paid for.
I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).
There have been a lot of problems with ADX. First, the entire system is incredibly clunky from beginning to end.First, by AWS's own admission they're missing a lot of "tablestakes functionality" like the ability to see who is coming to your pages, more flexibility to edit and update your listings, the ability to create a storefront or catalog that actually tries to sell your products. All-in-all you're flying completely blind with AWS. In our convos with other sellers we strongly believe very little organic traffic is flowing through the AWS exchange. For the headache, it's not worth the time or the effort. It's very difficult to market or sell your products.We've also had a number of simple UX bugs where they just don't accurately reflect the attributes of your product. For instance for an S3 bucket they had "+metered costs" displayed to one of our buyers in the price. This of course caused a lot of confusion. They also misrepresented the historical revisions that were available in our product sets because of another UX bug. It's difficult to know what other things in the UX are also broken and incongruent.We also did have a purchase, but the seller is completely at their whim at providing you fake emails, fake company names, fake use cases because AWS hasn't thought through simple workflows like "why even have subscription confirmation if I can fake literally everything about a subscription request." So as a result we're now in an endless, timewasting, unhelpful thread with AWS support trying to get payment. They're confused of what to do and we feel completely lost.Lastly, the AWS team has been abysmal in addressing our concerns. Conversations with them result in a laundry list of excuses of why simple functionalities are so hard (including just having accurate documentation). It was a very frustrating and unproductive call. Our objective of our call was to help us see that ADX is a well-resourced and well-visioned product. Ultimately they couldn't clearly articulate who they built the exchange for both on the seller side and the buyer side.Don't waste your time. This is at best a very foggy experiment. Look at other sellers, they have a lot of free pages to try to get attention, but then have smart tactics to divert transactions away from the ADX. Ultimately, smart move. Why give 8-10% of your cut to a product that is basically bare-bones infrastructure.
This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity
