Adverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.
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Databox
Score 9.7 out of 10
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Databox, headquartered in Cambridge, offers Databox Designer, an application allowing enterprise level users to track and share KPIs from key applications, touting a no code setup and an API and query tools for integration with custom data sources and data searches.
Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
I believe Databox can be an asset for any company. We are a small company, but I can see the value for large companies too. Databox is a great fit for departments or organizations that need to put their data into a readable form without needing a ton of reports. Databox allows you to save time and put together a nice report without having to do too much extra work. Once it is set up, it basically runs on its own at the frequency you set. I personally receive a daily report and have it sent to the respective people on the day of our meeting so we can quickly review it.
I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).
Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago
Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze.
I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well.
Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more expensive than Databox, so it's not ideal for everyone. Tableau is also superior with customization
This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity
