Adverity vs. Layer2 Cloud Connector

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

We had a scenario where our clients have thousands of external party vendors/committees who regularly sync SharePoint data. Managing thousands of external parties can never be possible without using a Layer2 cloud connector. We managed the local network sharing and SharePoint integration by using the Layer2 connector. Layer2 is convenient with a large amount of data as the per-user license is high.

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Layer2 provides best connectivity with SharePoint
• It syncs local network shared files to the SharePoint
• Provides details file history

• I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
• Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Incentivized

• Per User cost is expensive
• A lot of pre-requisites
• UI needs to be more user-friendly

Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to competiton.

Incentivized

We had also used Microsoft One Drive as a syncing tool but it requires Office365 for managing and syncing data across thousands of vendors which was not practically possible to manage users on Office 365. Layer2 resolved this issue by having 3 user licenses and they are enough to periodically sync all external parties' data with our SharePoint online.

• This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
• We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Incentivized

• Layer2 resolves the time management issue
• Resolved data syncing issues across different external vendors
• LOE optimisation with using Layer2 connector.