Adverity vs. Woopra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adverity
Score 7.7 out of 10
N/A
Adverity is a fully-integrated data platform for automating the connectivity, transformation, governance & utilization of data at scale.N/A
Woopra
Score 3.2 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
$80
per month
Pricing
AdverityWoopra
Editions & Modules
No answers on this topic
Pro
$999.00
per month
Offerings
Pricing Offerings
AdverityWoopra
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Best Alternatives
AdverityWoopra
Small Businesses
Skyvia
Skyvia
Score 9.7 out of 10
Mixpanel
Mixpanel
Score 8.7 out of 10
Medium-sized Companies
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
Enterprises
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdverityWoopra
Likelihood to Recommend
8.0
(2 ratings)
7.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AdverityWoopra
Likelihood to Recommend
Adverity
Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
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Woopra
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
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Pros
Adverity
  • User-friendly report setup and ingestion
  • Easy integration with multiple data endpoints, making it easy for users to drive value
  • Incredible customer support, allowing users (regardless of technical background) to act like power-users
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Woopra
  • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
  • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
  • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
  • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
  • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
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Cons
Adverity
  • I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
  • Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).
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Woopra
  • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
  • Can add more cards to the live dashboard.
  • More context data on the user, the device being used, etc.
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Likelihood to Renew
Adverity
No answers on this topic
Woopra
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
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Usability
Adverity
No answers on this topic
Woopra
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
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Support Rating
Adverity
No answers on this topic
Woopra
Team was always responsive and helpful with special use cases.
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Implementation Rating
Adverity
No answers on this topic
Woopra
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
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Alternatives Considered
Adverity
Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to competiton.
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Woopra
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
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Return on Investment
Adverity
  • This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
  • We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity
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Woopra
  • Really helped us begin to segment our users based on their engagement and retention.
  • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
  • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
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ScreenShots

Woopra Screenshots

Screenshot of Screenshot of Screenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.