Adzooma vs. Audiense

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 6.9 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Pricing
AdzoomaAudiense
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Offerings
Pricing Offerings
AdzoomaAudiense
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Best Alternatives
AdzoomaAudiense
Small Businesses
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Score 8.7 out of 10
Medium-sized Companies
WordStream Advisor
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Score 7.0 out of 10
Talkwalker
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Score 8.7 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdzoomaAudiense
Likelihood to Recommend
10.0
(2 ratings)
7.3
(23 ratings)
Likelihood to Renew
-
(0 ratings)
5.8
(4 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
8.0
(1 ratings)
9.5
(2 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.5
(2 ratings)
User Testimonials
AdzoomaAudiense
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Pros
Adzooma
  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
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Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Cons
Adzooma
  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
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Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Likelihood to Renew
Adzooma
No answers on this topic
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Usability
Adzooma
No answers on this topic
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Reliability and Availability
Adzooma
No answers on this topic
Audiense
I have never had an issue.
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Performance
Adzooma
No answers on this topic
Audiense
I have never had an issue.
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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Audiense
Any questions we had were promptly answered.
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Online Training
Adzooma
No answers on this topic
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Implementation Rating
Adzooma
No answers on this topic
Audiense
Just a plug and play online tool
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Alternatives Considered
Adzooma
No answers on this topic
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
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Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports

Audiense Screenshots

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