Adzooma vs. eClincher

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 7.2 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
eClincher
Score 7.7 out of 10
N/A
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishing publishing automation (queues, RSS feeds, recycle evergreen content) engagement with unified social inbox & live social feeds monitoring content…
$49
Pricing
AdzoomaeClincher
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
Basic
$49.00
Premier
$99.00
Agency
$199.00
Enterprise
$599.00
Offerings
Pricing Offerings
AdzoomaeClincher
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
AdzoomaeClincher
Top Pros
Top Cons
Features
AdzoomaeClincher
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adzooma
-
Ratings
eClincher
7.0
5 Ratings
9% below category average
Boolean keyword searches00 Ratings7.04 Ratings
Filtering out noise/spam00 Ratings7.04 Ratings
Broad channel coverage00 Ratings7.05 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adzooma
-
Ratings
eClincher
6.0
6 Ratings
29% below category average
Content planning and scheduling00 Ratings8.06 Ratings
Audience targeting00 Ratings1.03 Ratings
Content optimization00 Ratings9.04 Ratings
Workflow management00 Ratings6.06 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adzooma
-
Ratings
eClincher
6.3
5 Ratings
26% below category average
Automated routing and prioritization00 Ratings7.05 Ratings
Customer interaction histories00 Ratings4.83 Ratings
Bulk actions00 Ratings7.05 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adzooma
-
Ratings
eClincher
1.0
3 Ratings
155% below category average
Lead generation00 Ratings1.01 Ratings
Content marketing00 Ratings1.13 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adzooma
-
Ratings
eClincher
6.8
6 Ratings
22% below category average
Twitter00 Ratings7.05 Ratings
Facebook00 Ratings8.06 Ratings
LinkedIn00 Ratings6.05 Ratings
Google+00 Ratings9.93 Ratings
Instagram00 Ratings8.05 Ratings
Pinterest00 Ratings8.03 Ratings
YouTube00 Ratings1.03 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adzooma
-
Ratings
eClincher
4.0
6 Ratings
65% below category average
Campaign success analytics00 Ratings4.05 Ratings
Real-time tracking00 Ratings4.06 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adzooma
-
Ratings
eClincher
4.5
6 Ratings
57% below category average
Role-based user permissions & privileges00 Ratings8.06 Ratings
Mobile access00 Ratings1.16 Ratings
Best Alternatives
AdzoomaeClincher
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdzoomaeClincher
Likelihood to Recommend
10.0
(2 ratings)
1.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
1.0
(2 ratings)
Support Rating
8.0
(1 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AdzoomaeClincher
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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eClincher, Inc.
Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality. Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
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Pros
Adzooma
  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
Read full review
eClincher, Inc.
  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Read full review
Cons
Adzooma
  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
Read full review
eClincher, Inc.
  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
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Likelihood to Renew
Adzooma
No answers on this topic
eClincher, Inc.
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
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Usability
Adzooma
No answers on this topic
eClincher, Inc.
Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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eClincher, Inc.
[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.
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Implementation Rating
Adzooma
No answers on this topic
eClincher, Inc.
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
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Alternatives Considered
Adzooma
No answers on this topic
eClincher, Inc.
There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
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Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
Read full review
eClincher, Inc.
  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Read full review
ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports

eClincher Screenshots

Screenshot of eClincher Publishing/Draft workspaceScreenshot of eClincher Inbox/Assignment/Tags workspaceScreenshot of eClincher Analytics workspaceScreenshot of eClincher Reporting workspaceScreenshot of eClincher Content Curation workspace