Adzooma vs. Khoros Social Media Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 7.2 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Khoros Social Media Management
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
AdzoomaKhoros Social Media Management
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
No answers on this topic
Offerings
Pricing Offerings
AdzoomaKhoros Social Media Management
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
AdzoomaKhoros Social Media Management
Top Pros
Top Cons
Features
AdzoomaKhoros Social Media Management
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
6.2
117 Ratings
21% below category average
Boolean keyword searches00 Ratings7.390 Ratings
Filtering out noise/spam00 Ratings5.699 Ratings
Sentiment analysis00 Ratings6.889 Ratings
Broad channel coverage00 Ratings4.9111 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
7.3
148 Ratings
10% below category average
Content planning and scheduling00 Ratings8.4146 Ratings
Audience targeting00 Ratings7.2112 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.5130 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
7.5
113 Ratings
8% below category average
Automated routing and prioritization00 Ratings7.390 Ratings
Customer interaction histories00 Ratings7.6103 Ratings
Bulk actions00 Ratings7.594 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
6.9
103 Ratings
13% below category average
Lead generation00 Ratings6.647 Ratings
Content marketing00 Ratings6.286 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.890 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
7.6
147 Ratings
11% below category average
Twitter00 Ratings7.6138 Ratings
Facebook00 Ratings7.9143 Ratings
LinkedIn00 Ratings7.4105 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.5132 Ratings
Pinterest00 Ratings6.146 Ratings
YouTube00 Ratings7.533 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
7.1
131 Ratings
10% below category average
Campaign success analytics00 Ratings8.1121 Ratings
Real-time tracking00 Ratings6.3120 Ratings
Competitor analysis00 Ratings6.877 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adzooma
-
Ratings
Khoros Social Media Management
5.8
136 Ratings
33% below category average
Role-based user permissions & privileges00 Ratings6.1132 Ratings
Mobile access00 Ratings5.5112 Ratings
Best Alternatives
AdzoomaKhoros Social Media Management
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdzoomaKhoros Social Media Management
Likelihood to Recommend
10.0
(2 ratings)
8.0
(184 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(34 ratings)
Usability
-
(0 ratings)
8.9
(29 ratings)
Availability
-
(0 ratings)
9.7
(11 ratings)
Performance
-
(0 ratings)
8.0
(8 ratings)
Support Rating
8.0
(1 ratings)
7.9
(31 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
-
(0 ratings)
7.7
(24 ratings)
Ease of integration
-
(0 ratings)
5.4
(4 ratings)
Product Scalability
-
(0 ratings)
7.3
(122 ratings)
User Testimonials
AdzoomaKhoros Social Media Management
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
Read full review
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Read full review
Pros
Adzooma
  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
Adzooma
  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Likelihood to Renew
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
Usability
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Read full review
Reliability and Availability
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Performance
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Read full review
Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
Read full review
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
Read full review
In-Person Training
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Read full review
Online Training
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Read full review
Implementation Rating
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Read full review
Alternatives Considered
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Scalability
Adzooma
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
Read full review
Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.