Adzooma vs. SessionM

This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through

Incentivized

SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.

Incentivized

• Better analytics
• Automation for campaign settings
• More ad platforms in 1 dashboard

Incentivized

• Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
• Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
• Loyalty management & CRM: creating and managing a program that runs consistently across the system.

Incentivized

• Data pulled from accounts isn't always accurate.
• Tool can be buggy/glitchy.
• Onboarding can be better.
• Allow more accounts/users.

Incentivized

• Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).

Incentivized

Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.

Incentivized

SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.

Incentivized

• Saved on ad spent
• Automation to avoid spending too much

Incentivized

• Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.

Incentivized