Adzooma vs. The Trade Desk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 6.9 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
The Trade Desk
Score 6.9 out of 10
N/A
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
Pricing
AdzoomaThe Trade Desk
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
No answers on this topic
Offerings
Pricing Offerings
AdzoomaThe Trade Desk
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
AdzoomaThe Trade Desk
Top Pros
Top Cons
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AdzoomaThe Trade Desk
Small Businesses
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Score 9.3 out of 10
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Score 9.0 out of 10
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Score 7.0 out of 10
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Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
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All AlternativesView all alternativesView all alternatives
User Ratings
AdzoomaThe Trade Desk
Likelihood to Recommend
10.0
(2 ratings)
7.1
(7 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
AdzoomaThe Trade Desk
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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The Trade Desk
After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
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Pros
Adzooma
  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
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The Trade Desk
  • User engagement - Cookie matching provides better engagement and effectiveness
  • Reporting of campaigns - Great reporting on display advertising & platforms
  • Dashboard reporting - Scalable to global deployment & campaigns
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Cons
Adzooma
  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
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The Trade Desk
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Usability
Adzooma
No answers on this topic
The Trade Desk
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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The Trade Desk
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
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Alternatives Considered
Adzooma
No answers on this topic
The Trade Desk
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
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Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
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The Trade Desk
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
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ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports