Adzooma vs. Zeta Marketing Platform

This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Better analytics
• Automation for campaign settings
• More ad platforms in 1 dashboard

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• Data pulled from accounts isn't always accurate.
• Tool can be buggy/glitchy.
• Onboarding can be better.
• Allow more accounts/users.

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• Saved on ad spent
• Automation to avoid spending too much

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized