Affinity vs. BenchmarkONE

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity
Score 9.1 out of 10
N/A
Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging the relationship strength salespersons are developing or to uncover the next best lead to contact.N/A
BenchmarkONE
Score 3.3 out of 10
Small Businesses (1-50 employees)
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Pricing
AffinityBenchmarkONE
Editions & Modules
No answers on this topic
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Offerings
Pricing Offerings
AffinityBenchmarkONE
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AffinityBenchmarkONE
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Affinity
-
Ratings
BenchmarkONE
5.2
29 Ratings
38% below category average
WYSIWYG email editor00 Ratings5.126 Ratings
Dynamic content00 Ratings4.221 Ratings
Ability to test dynamic content00 Ratings4.121 Ratings
Landing pages00 Ratings4.016 Ratings
A/B testing00 Ratings8.910 Ratings
Mobile optimization00 Ratings8.912 Ratings
Email deliverability reporting00 Ratings3.328 Ratings
List management00 Ratings4.329 Ratings
Triggered drip sequences00 Ratings4.310 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Affinity
-
Ratings
BenchmarkONE
4.0
29 Ratings
58% below category average
Lead nurturing automation00 Ratings3.229 Ratings
Lead scoring and grading00 Ratings4.329 Ratings
Data quality management00 Ratings4.327 Ratings
Automated sales alerts and tasks00 Ratings4.327 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Affinity
-
Ratings
BenchmarkONE
7.5
13 Ratings
9% below category average
Calendaring00 Ratings7.99 Ratings
Event/webinar marketing00 Ratings7.110 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Affinity
-
Ratings
BenchmarkONE
3.9
22 Ratings
60% below category average
Social sharing and campaigns00 Ratings6.49 Ratings
Social profile integration00 Ratings1.422 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Affinity
-
Ratings
BenchmarkONE
3.7
28 Ratings
65% below category average
Dashboards00 Ratings3.327 Ratings
Standard reports00 Ratings1.019 Ratings
Custom reports00 Ratings6.814 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Affinity
-
Ratings
BenchmarkONE
5.5
22 Ratings
26% below category average
API00 Ratings2.015 Ratings
Role-based workflow & approvals00 Ratings8.013 Ratings
Customizability00 Ratings2.621 Ratings
Integration with Salesforce.com00 Ratings6.74 Ratings
Integration with Microsoft Dynamics CRM00 Ratings6.95 Ratings
Integration with SugarCRM00 Ratings6.95 Ratings
Best Alternatives
AffinityBenchmarkONE
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Thryv
Thryv
Score 8.7 out of 10
Medium-sized Companies
Clari
Clari
Score 8.2 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Enterprises
Clari
Clari
Score 8.2 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AffinityBenchmarkONE
Likelihood to Recommend
9.1
(7 ratings)
3.0
(32 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.7
(23 ratings)
Usability
10.0
(1 ratings)
8.2
(4 ratings)
Availability
-
(0 ratings)
8.5
(4 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
9.3
(4 ratings)
9.1
(3 ratings)
Implementation Rating
-
(0 ratings)
8.2
(2 ratings)
Ease of integration
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
AffinityBenchmarkONE
Likelihood to Recommend
Affinity
Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
Read full review
BenchmarkONE
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
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Pros
Affinity
  • Almost all of Adobe Photoshop's features for a fraction of the cost. It was an easy decision for our organization.
  • The interface and most of the features are an almost mirror image of Photoshop. Flat fees instead of high yearly fees are much more desirable for our small team.
  • They have a great support forum for the little one-offs that aren't quite like the Photoshop app, or don't have the same exact name as Photoshop. The forum really helps when this happens. The YouTube support from the company and other users has been very helpful as well.
  • I use Sketch as my primary vector design tool. Affinity allows me to take a .ai, .eps, or other proprietary format and convert it to .svg for use/manipulation with Sketch and back. I can't say enough for this feature. It has helped me stay less pigeon-holed into Adobe products, which have lacked innovation for a long time in my opinion.
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BenchmarkONE
  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
Read full review
Cons
Affinity
  • Sometimes interacting with a large data set is a little buggy, i.e. choppy when navigating the page.
  • It would be nice to have a feature, where the status of an opportunity changes automatically when a certain thing happens. For instance, when I send a cold email, the status of a prospect would change from "identified" to "contacted."
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BenchmarkONE
  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
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Likelihood to Renew
Affinity
We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
Read full review
BenchmarkONE
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
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Usability
Affinity
For a regular user of Photoshop, Affinity is a very easy transition. It has all the same features and once you adapt to it, and it provides a quick return on investment.
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BenchmarkONE
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
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Reliability and Availability
Affinity
No answers on this topic
BenchmarkONE
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
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Support Rating
Affinity
I have not had much opportunity to go directly to support, but the training modules that are employed by the company are fantastic. I also find that if I need to understand something, there is always another user ready and willing to share their secrets. As this tool becomes more accepted local communities will also start to organize
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BenchmarkONE
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
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Implementation Rating
Affinity
No answers on this topic
BenchmarkONE
Overall very satisfied. More sample please.
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Alternatives Considered
Affinity
Affinity is the bridge that links our communication through our software workflow.
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BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
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Return on Investment
Affinity
  • Helps me best manage my relationships, which is a high ROI.
  • Saves me time on data entry which is important to me.
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BenchmarkONE
  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Read full review
ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.