Affirm vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affirm
Score 8.4 out of 10
N/A
Affirm, headquartered in San Francisco, offers their dynamic payment system for ecommerce, supporting payments broken out into installments to accommodate shopper preference.N/A
ZoomInfo Marketing
Score 7.7 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
AffirmZoomInfo Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AffirmZoomInfo Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AffirmZoomInfo Marketing
Top Pros

No answers on this topic

Features
AffirmZoomInfo Marketing
Engagement
Comparison of Engagement features of Product A and Product B
Affirm
-
Ratings
ZoomInfo Marketing
6.7
5 Ratings
19% below category average
Automated routing and prioritization00 Ratings6.45 Ratings
Customer interaction histories00 Ratings6.85 Ratings
Engagement data tracking00 Ratings7.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Affirm
-
Ratings
ZoomInfo Marketing
7.1
5 Ratings
9% below category average
Ad campaign creation00 Ratings7.65 Ratings
Display advertising00 Ratings7.85 Ratings
Contextual advertising00 Ratings6.73 Ratings
Social advertising00 Ratings7.05 Ratings
Ad reporting and analytics00 Ratings6.65 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Affirm
-
Ratings
ZoomInfo Marketing
6.9
5 Ratings
12% below category average
Standard visitor segmentation00 Ratings7.65 Ratings
Behavioral visitor segmentation00 Ratings6.65 Ratings
ABM sales intelligence00 Ratings6.45 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Affirm
-
Ratings
ZoomInfo Marketing
7.6
5 Ratings
1% below category average
3rd party intent signals00 Ratings7.05 Ratings
Downstream intent signals00 Ratings7.25 Ratings
Account identification00 Ratings8.65 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Affirm
-
Ratings
ZoomInfo Marketing
6.6
5 Ratings
24% below category average
Automated workflow & orchestration00 Ratings6.65 Ratings
Best Alternatives
AffirmZoomInfo Marketing
Small Businesses
Square Invoices
Square Invoices
Score 9.2 out of 10
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Medium-sized Companies
Apple Pay
Apple Pay
Score 9.1 out of 10
LeanData
LeanData
Score 9.8 out of 10
Enterprises
Adyen
Adyen
Score 8.8 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AffirmZoomInfo Marketing
Likelihood to Recommend
8.5
(4 ratings)
7.6
(6 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
10.0
(1 ratings)
7.4
(6 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
5.5
(2 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.5
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AffirmZoomInfo Marketing
Likelihood to Recommend
Affirm
We use Affirm with a Woocommerce/Wordpress website and there is a plugin that integrates Affirm for us. We also use a payment method plugin that limits Affirms availability only to products that they support. Generally, we have had a good experience with integration and payments from Affirm to us are consistent and timely. People finance guitars, pedals, and amplifiers and it offers us a way to reach a customer base that may not otherwise purchase from us.
Read full review
ZoomInfo
I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.
Read full review
Pros
Affirm
  • Easy installation.
  • Great customer service.
  • Painless pay as you go software.
Read full review
ZoomInfo
  • Audience Coverage.
  • Advertising Performance.
  • Intent Data.
Read full review
Cons
Affirm
  • We haven't had any issues as of yet, we are very happy with everything.
Read full review
ZoomInfo
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
Read full review
Usability
Affirm
Easy to use, simple to integrate, especially if you are using Shopify Plus. Putting everything live and active was easy. We did have to do some simple HTML/CSS to make everything look the way that we wanted it to, but that was very easy and something that we did in house. If you can do some simple style work, you won't have any issues at all.
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ZoomInfo
Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.
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Support Rating
Affirm
No answers on this topic
ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Online Training
Affirm
No answers on this topic
ZoomInfo
Calls using Zoom remote sessions, emails chat.
Read full review
Implementation Rating
Affirm
No answers on this topic
ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
Affirm
We have not used any payment plans before, this was the first for the company.
Read full review
ZoomInfo
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
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Contract Terms and Pricing Model
Affirm
No answers on this topic
ZoomInfo
No, it was clear.
Read full review
Scalability
Affirm
No answers on this topic
ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
Read full review
Return on Investment
Affirm
  • Higher average order value.
  • Mores sales.
  • Better user experience.
Read full review
ZoomInfo
  • Return on investment is difficult with high cost per license
  • helps both sales and marketing with prospecting and campaigns
  • conversions were increased with use of the product
Read full review
ScreenShots

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience