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135 Ratings
9 Ratings
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Score 8.4 out of 101
135 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

NetBase

When social intelligence is crucial and you want serious insights, then NetBase is the solution
Ted Tagalakis profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
NetBase
Backlink management
Agency Analytics
8.3
NetBase
SERP ranking tracking
Agency Analytics
9.7
NetBase
Page grader
Agency Analytics
7.0
NetBase
Competitive analysis
Agency Analytics
7.6
NetBase
Site audit / diagnostics
Agency Analytics
8.0
NetBase
Site recommendations
Agency Analytics
7.0
NetBase

SEO Channels

Agency Analytics
8.5
NetBase
Local SEO
Agency Analytics
8.7
NetBase
Global SEO
Agency Analytics
8.3
NetBase

SEO Platform & Account Management

Agency Analytics
10.0
NetBase
Integration with web analytics tools
Agency Analytics
10.0
NetBase

Listening/monitoring

Agency Analytics
NetBase
8.0
Boolean keyword searches
Agency Analytics
NetBase
8.1
Filtering out noise/spam
Agency Analytics
NetBase
7.9
Sentiment analysis
Agency Analytics
NetBase
8.8
Broad channel coverage
Agency Analytics
NetBase
7.3

Publishing

Agency Analytics
NetBase
8.0
Content planning and scheduling
Agency Analytics
NetBase
8.5
Audience targeting
Agency Analytics
NetBase
7.7
Content optimization
Agency Analytics
NetBase
8.2
Workflow management
Agency Analytics
NetBase
7.4

Engagement

Agency Analytics
NetBase
8.7
Automated routing and prioritization
Agency Analytics
NetBase
9.1
Customer interaction histories
Agency Analytics
NetBase
8.7
Bulk actions
Agency Analytics
NetBase
8.3

Marketing

Agency Analytics
NetBase
8.2
Lead generation
Agency Analytics
NetBase
8.1
Content marketing
Agency Analytics
NetBase
9.0
Paid media management
Agency Analytics
NetBase
7.5
Campaigns and promotions
Agency Analytics
NetBase
8.3

Channel coverage/integration

Agency Analytics
NetBase
7.8
Twitter
Agency Analytics
NetBase
9.3
Facebook
Agency Analytics
NetBase
7.5
LinkedIn
Agency Analytics
NetBase
7.8
Google+
Agency Analytics
NetBase
6.1
Instagram
Agency Analytics
NetBase
8.6
Pinterest
Agency Analytics
NetBase
7.1
YouTube
Agency Analytics
NetBase
8.0

Reporting/analytics

Agency Analytics
NetBase
8.7
Campaign success analytics
Agency Analytics
NetBase
7.9
Real-time tracking
Agency Analytics
NetBase
9.0
Competitor analysis
Agency Analytics
NetBase
9.2

Account management

Agency Analytics
NetBase
6.8
Role-based user permissions & privileges
Agency Analytics
NetBase
8.1
Mobile access
Agency Analytics
NetBase
5.4

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • I would love to see more visualization options to make client reporting easier and more robust.
  • I would like to see adoption of some basic social analytic tools that would allow me to make Netbase my go to for all social analytics.
  • More visual platform support.
Andrew Dolby profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
NetBase8.1
Based on 88 answers
We've only been using Netbase for a few months and can already tell it's a gamechanger for our social media and new business teams. We'll be more likely to renew next year when we can build in the cost of it into our Scopes of Work and future contracts. The hardest part was getting approval beforehand. The service is fantastic and I really like the way the interface is set up
Sarah Flagg profile photo

Usability

No score
No answers yet
No answers on this topic
NetBase9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson profile photo

Performance

No score
No answers yet
No answers on this topic
NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

No score
No answers yet
No answers on this topic
NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Implementation

No score
No answers yet
No answers on this topic
NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • More "bang for your buck" on client projects - we have often thrown in additional analysis run via NetBase to a primary research report to show due diligence and "wow" the client.
  • Improved client relations - by providing quick ad-hoc views of a certain topic we were able to ensure core clients are happy and continue to use us for primary research needs.
Brian St. Onge profile photo

Screenshots

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
NetBase Editions & Modules
NetBase
Additional Pricing Details