Agency Analytics vs. Nielsen Marketing Mix Modeling

Agency Analytics

Nielsen Marketing Mix Modeling

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Agency Analytics	Score 8.4 out of 10	Mid-Size Companies (51-1,000 employees)	Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…	$60 per month
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Agency Analytics

Nielsen Marketing Mix Modeling

Editions & Modules

Freelancer: $12
per month per client campaign (minimum 5 client campaigns)
Agency: $18
per month per client campaign (minimum 10 client campaigns)
Enterprise: contact for enterprise pricing

No answers on this topic

Offerings

Pricing Offerings
Agency Analytics	Nielsen Marketing Mix Modeling
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

What is a Client Campaign? A client campaign represents a client (their website and integrations).

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More Pricing Information

Community Pulse
	Agency Analytics	Nielsen Marketing Mix Modeling
Top Pros	Pro Easy to use Pro Customer support Pro Marketing data	No answers on this topic
Top Cons	Minus Conversion tracking Minus Limited customization Minus Analysis tools	Minus Touch points

Best Alternatives
	Agency Analytics	Nielsen Marketing Mix Modeling
Small Businesses	TapClicks Score 9.2 out of 10	Firebase Score 8.4 out of 10
Medium-sized Companies	TapClicks Score 9.2 out of 10	Firebase Score 8.4 out of 10
Enterprises	Alteryx Score 9.0 out of 10	AppsFlyer Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Agency Analytics	Nielsen Marketing Mix Modeling
Likelihood to Recommend	9.0 (15 ratings)	1.0 (1 ratings)
Support Rating	9.8 (4 ratings)	- (0 ratings)

User Testimonials
	Agency Analytics	Nielsen Marketing Mix Modeling
Likelihood to Recommend	AgencyAnalytics Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company. Incentivized Nathan Linkon Senior Software Engineer Read full review	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	AgencyAnalytics Agency Analytics has the capability of connecting with web analytical solutions. Besides, the application conducts both local and global SEO, perfecting the ranking of our company. The tool facilitates the black-link management for SEO purposes. Lastly, the customer support addresses all problems that clients face daily. Incentivized JM Johnston Mukwi IT Support Read full review	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	AgencyAnalytics Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously. Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor. Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only. Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner. Incentivized Vito Altamura SEO Strategist Read full review	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Support Rating	AgencyAnalytics They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance. Incentivized Verified User Anonymous Read full review	Nielsen No answers on this topic
Alternatives Considered	AgencyAnalytics This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable. Incentivized Verified User Anonymous Read full review	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	AgencyAnalytics For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked. It is something we can easily build into our pricing model. If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc. Incentivized Charles Fashana, MBA COO (Chief Operating Officer) Read full review	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
ScreenShots	Agency Analytics Screenshots