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5 Ratings
9 Ratings
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Score 8.4 out of 101
5 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

OnPage.org

It is great if your SEO team is young and getting to learn different tools. Or if you don't have access to programmers easily, to crawl and collect some data for you.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
OnPage.org
7.4
Backlink management
Agency Analytics
8.3
OnPage.org
8.0
SERP ranking tracking
Agency Analytics
9.7
OnPage.org
5.1
Page grader
Agency Analytics
7.0
OnPage.org
6.1
Competitive analysis
Agency Analytics
7.6
OnPage.org
8.0
Site audit / diagnostics
Agency Analytics
8.0
OnPage.org
9.0
Site recommendations
Agency Analytics
7.0
OnPage.org
8.0
Keyword analysis
Agency Analytics
OnPage.org
9.0
Task management
Agency Analytics
OnPage.org
6.0

SEO Channels

Agency Analytics
8.5
OnPage.org
6.0
Local SEO
Agency Analytics
8.7
OnPage.org
5.0
Global SEO
Agency Analytics
8.3
OnPage.org
7.0
Social SEO
Agency Analytics
OnPage.org
5.0
Mobile SEO
Agency Analytics
OnPage.org
7.0

SEO Platform & Account Management

Agency Analytics
10.0
OnPage.org
8.5
Integration with web analytics tools
Agency Analytics
10.0
OnPage.org
7.0
Multi-domain support
Agency Analytics
OnPage.org
10.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Great for managing risks related to SEO
  • Helps in optimizing content on the site
  • Easy to build up reports
No photo available

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • Sometimes the TF*IDF analysis doesn't make much sense
  • Can be difficult to justify the cost for the value provided
No photo available

Usability

No score
No answers yet
No answers on this topic
OnPage.org10.0
Based on 1 answer
Really easy to use
Lukas Mehnert profile photo

Support

No score
No answers yet
No answers on this topic
OnPage.org10.0
Based on 1 answer
They are nice and quick.
Lukas Mehnert profile photo

Implementation

No score
No answers yet
No answers on this topic
OnPage.org10.0
Based on 1 answer
Quick installation - no IT needed
Lukas Mehnert profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
We started using OnPage.org as it was highly recommended by some consultants. Although after using it for few months, we realized that it has very limited "exclusive" information that only this tool can provide.
No photo available

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • It can be hard to justify the costs Vs returns, specially if you have most of the data available via other tools
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

OnPage.org

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
OnPage.org Editions & Modules
OnPage.org
Additional Pricing Details