What users are saying about
9 Ratings
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Score 8.5 out of 101
59 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Oracle Social Cloud

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Oracle Social Cloud
Backlink management
Agency Analytics
8.3
Oracle Social Cloud
SERP ranking tracking
Agency Analytics
9.7
Oracle Social Cloud
Page grader
Agency Analytics
7.0
Oracle Social Cloud
Competitive analysis
Agency Analytics
7.6
Oracle Social Cloud
Site audit / diagnostics
Agency Analytics
8.0
Oracle Social Cloud
Site recommendations
Agency Analytics
7.0
Oracle Social Cloud

SEO Channels

Agency Analytics
8.5
Oracle Social Cloud
Local SEO
Agency Analytics
8.7
Oracle Social Cloud
Global SEO
Agency Analytics
8.3
Oracle Social Cloud

SEO Platform & Account Management

Agency Analytics
10.0
Oracle Social Cloud
Integration with web analytics tools
Agency Analytics
10.0
Oracle Social Cloud

Pros

  • Tracks and visualizes keyword rankings on Bing and Google.
  • Audits a website to identify opportunities to improve search engine rankings.
  • A one-stop place to see all marketing data.
  • Connects with most of Google's marketing data tools.
Jason Montoya profile photo
  • SRM has a broad footprint of properties it listens to. I know we are looking and listening in a broad array of places.
  • SRM has easy to use tools to give great initial analysis and insight
  • SRM has easy to build workflows to manage listening and responding across various areas of our enterprise
No photo available

Cons

  • There is so much available data, it can be difficult to sort through it and know what is most helpful and relevant.
  • The social media piece is nice to have, but not a deep resource for those who need more than it offers.
Jason Montoya profile photo
  • I do wish that there was a way to see both answers that we previously used and answers that are available to use instead of just seeing what was just published.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Social Cloud9.0
Based on 10 answers
I have moved to a new company and am serving in a different role, but in my current company we might have continued using Vitrue
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Social Cloud9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Social Cloud7.6
Based on 4 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
No photo available

Online Training

No score
No answers yet
No answers on this topic
Oracle Social Cloud5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
No photo available

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
Oracle Social Relationship Management (SRM) is far better than the above mentioned tools. The tool is easier to use and more consistent. The team supporting it is also more advanced in understanding
No photo available

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • Oracle has helped us with competitive intelligence. We've been able to react in real time to conversations and trends.
  • Challenge with Oracle is there isn't enough functionality to support paid social media.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Oracle Social Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*
1.  varies pending package.
Oracle Social Cloud Editions & Modules
Oracle Social Cloud
Additional Pricing Details