What users are saying about

Agency Analytics

8 Ratings
Score 8.5 out of 101

Oracle Social Cloud

59 Ratings
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Oracle Social Cloud

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Oracle Social Cloud
Backlink management
Agency Analytics
8.3
Oracle Social Cloud
SERP ranking tracking
Agency Analytics
9.7
Oracle Social Cloud
Page grader
Agency Analytics
7.0
Oracle Social Cloud
Competitive analysis
Agency Analytics
7.5
Oracle Social Cloud
Site audit / diagnostics
Agency Analytics
8.0
Oracle Social Cloud
Site recommendations
Agency Analytics
7.0
Oracle Social Cloud

SEO Channels

Agency Analytics
8.5
Oracle Social Cloud
Local SEO
Agency Analytics
8.7
Oracle Social Cloud
Global SEO
Agency Analytics
8.3
Oracle Social Cloud

SEO Platform & Account Management

Agency Analytics
10.0
Oracle Social Cloud
Integration with web analytics tools
Agency Analytics
10.0
Oracle Social Cloud

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Brian Cowan-Moore profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • I sometimes find it difficult to find answers to questions when using Oracle Help; I have had good results using the support ticket system...working with support agents.
  • Because this is an enterprise level application, there are many modules with many functions. It takes time to ramp up and become proficient in all modules. That's not to say there are issues with the platform; simply an observation on how robust it is.
  • I would have liked more and better training and more proactive account support.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Social Cloud9.0
Based on 10 answers
I would revisit the tool in comparison to the competition if and when our current tool (Buddy Media) failed to meet our growing needs. Otherwise I feel like a handful of very suitable alternatives have entered the market and matured a bit since Vitrue held a tight grip on the space.
Mark Ward profile photo

Usability

No score
No answers yet
No answers on this topic
Oracle Social Cloud9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Social Cloud7.6
Based on 4 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
No photo available

Online Training

No score
No answers yet
No answers on this topic
Oracle Social Cloud5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
No photo available

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
No photo available

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • Positive - we are an agency so we would always mark up the cost of Vitrue to turn a profit from our clients.
  • Positive - many of the contests/sweepstakes our clients do on Facebook are centered on data collection. Vitrue's Tabs tool made it very easy to whip up a small data collection form for campaigns that led to new leads for all clients, some of which were later tied back to transactional data to show true ROI for our clients.
Mark Ward profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Oracle Social Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.*
1.  varies pending package.
Oracle Social Cloud Editions & Modules
Oracle Social Cloud
Additional Pricing Details