Agency Analytics vs. Khoros Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
Pricing
Agency AnalyticsKhoros Marketing
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsKhoros Marketing
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Features
Agency AnalyticsKhoros Marketing
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
6.4
117 Ratings
18% below category average
Boolean keyword searches00 Ratings7.290 Ratings
Filtering out noise/spam00 Ratings5.999 Ratings
Sentiment analysis00 Ratings6.889 Ratings
Broad channel coverage00 Ratings5.8111 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
7.3
148 Ratings
8% below category average
Content planning and scheduling00 Ratings8.4146 Ratings
Audience targeting00 Ratings7.2112 Ratings
Content optimization00 Ratings5.05 Ratings
Workflow management00 Ratings8.4130 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
7.5
113 Ratings
7% below category average
Automated routing and prioritization00 Ratings7.290 Ratings
Customer interaction histories00 Ratings7.7103 Ratings
Bulk actions00 Ratings7.494 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
7.0
103 Ratings
9% below category average
Lead generation00 Ratings6.747 Ratings
Content marketing00 Ratings6.686 Ratings
Paid media management00 Ratings7.12 Ratings
Campaigns and promotions00 Ratings7.790 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
7.6
147 Ratings
11% below category average
Twitter00 Ratings7.7138 Ratings
Facebook00 Ratings7.9143 Ratings
LinkedIn00 Ratings7.5105 Ratings
Google+00 Ratings9.018 Ratings
Instagram00 Ratings7.3132 Ratings
Pinterest00 Ratings6.346 Ratings
YouTube00 Ratings7.533 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
7.1
131 Ratings
10% below category average
Campaign success analytics00 Ratings8.0121 Ratings
Real-time tracking00 Ratings6.6120 Ratings
Competitor analysis00 Ratings6.777 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agency Analytics
-
Ratings
Khoros Marketing
6.1
136 Ratings
29% below category average
Role-based user permissions & privileges00 Ratings6.4132 Ratings
Mobile access00 Ratings5.8112 Ratings
Best Alternatives
Agency AnalyticsKhoros Marketing
Small Businesses
TapClicks
TapClicks
Score 9.3 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsKhoros Marketing
Likelihood to Recommend
9.0
(15 ratings)
8.0
(184 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(34 ratings)
Usability
-
(0 ratings)
8.9
(29 ratings)
Availability
-
(0 ratings)
9.7
(11 ratings)
Performance
-
(0 ratings)
8.0
(8 ratings)
Support Rating
9.8
(4 ratings)
8.0
(31 ratings)
In-Person Training
-
(0 ratings)
8.9
(7 ratings)
Online Training
-
(0 ratings)
6.0
(7 ratings)
Implementation Rating
-
(0 ratings)
7.7
(24 ratings)
Ease of integration
-
(0 ratings)
5.4
(4 ratings)
Product Scalability
-
(0 ratings)
7.3
(122 ratings)
User Testimonials
Agency AnalyticsKhoros Marketing
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Likelihood to Renew
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Read full review
Usability
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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Reliability and Availability
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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Performance
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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In-Person Training
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Online Training
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Implementation Rating
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
Read full review
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Scalability
AgencyAnalytics
No answers on this topic
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
Read full review
Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page