Agency Analytics vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Sprinklr Social
Score 8.6 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$249
per month per seat
Pricing
Agency AnalyticsSprinklr Social
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
Self-Serve Social Media Management Solution
$249
per month per seat
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
Offerings
Pricing Offerings
Agency AnalyticsSprinklr Social
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).Discount available for annual pricing.
More Pricing Information
Features
Agency AnalyticsSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
8.0
51 Ratings
4% above category average
Boolean keyword searches00 Ratings9.044 Ratings
Filtering out noise/spam00 Ratings8.747 Ratings
Sentiment analysis00 Ratings6.048 Ratings
Broad channel coverage00 Ratings8.447 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
8.0
51 Ratings
3% below category average
Content planning and scheduling00 Ratings8.048 Ratings
Audience targeting00 Ratings8.043 Ratings
Content optimization00 Ratings8.041 Ratings
Workflow management00 Ratings8.045 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
7.7
50 Ratings
7% below category average
Automated routing and prioritization00 Ratings6.143 Ratings
Customer interaction histories00 Ratings8.049 Ratings
Bulk actions00 Ratings9.046 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
6.6
43 Ratings
18% below category average
Lead generation00 Ratings6.130 Ratings
Content marketing00 Ratings5.236 Ratings
Paid media management00 Ratings7.131 Ratings
Campaigns and promotions00 Ratings8.137 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
8.7
54 Ratings
2% above category average
Twitter00 Ratings9.352 Ratings
Facebook00 Ratings8.752 Ratings
LinkedIn00 Ratings8.739 Ratings
Google+00 Ratings8.026 Ratings
Instagram00 Ratings9.051 Ratings
Pinterest00 Ratings8.127 Ratings
YouTube00 Ratings9.337 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
7.5
53 Ratings
6% below category average
Campaign success analytics00 Ratings7.149 Ratings
Real-time tracking00 Ratings8.452 Ratings
Competitor analysis00 Ratings7.135 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agency Analytics
-
Ratings
Sprinklr Social
7.4
51 Ratings
10% below category average
Role-based user permissions & privileges00 Ratings9.050 Ratings
Mobile access00 Ratings5.744 Ratings
Best Alternatives
Agency AnalyticsSprinklr Social
Small Businesses
TapClicks
TapClicks
Score 9.1 out of 10
Conte.ai
Conte.ai
Score 1.1 out of 10
Medium-sized Companies
Alteryx
Alteryx
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsSprinklr Social
Likelihood to Recommend
9.8
(16 ratings)
8.9
(79 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(29 ratings)
Usability
-
(0 ratings)
10.0
(7 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
8.2
(4 ratings)
Support Rating
9.8
(4 ratings)
10.0
(34 ratings)
In-Person Training
-
(0 ratings)
7.0
(2 ratings)
Online Training
-
(0 ratings)
8.4
(3 ratings)
Implementation Rating
-
(0 ratings)
9.0
(5 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Agency AnalyticsSprinklr Social
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Read full review
Likelihood to Renew
AgencyAnalytics
No answers on this topic
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Read full review
Usability
AgencyAnalytics
No answers on this topic
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
Read full review
Reliability and Availability
AgencyAnalytics
No answers on this topic
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Read full review
Performance
AgencyAnalytics
No answers on this topic
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Read full review
Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
Read full review
Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
Read full review
In-Person Training
AgencyAnalytics
No answers on this topic
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Read full review
Online Training
AgencyAnalytics
No answers on this topic
Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Read full review
Implementation Rating
AgencyAnalytics
No answers on this topic
Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Read full review
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
Read full review
Scalability
AgencyAnalytics
No answers on this topic
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Read full review
Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page