30 Ratings
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Score 8.9 out of 100
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Attribute Ratings

  • Agency Analytics is rated higher in 1 area: Likelihood to Recommend
  • Sprout Analytics (Simply Measured) is rated higher in 1 area: Support Rating

Likelihood to Recommend

9.7

Agency Analytics

97%
14 Ratings
9.0

Sprout Analytics (Simply Measured)

90%
14 Ratings

Likelihood to Renew

Agency Analytics

N/A
0 Ratings
9.2

Sprout Analytics (Simply Measured)

92%
7 Ratings

Usability

Agency Analytics

N/A
0 Ratings
7.0

Sprout Analytics (Simply Measured)

70%
1 Rating

Support Rating

9.7

Agency Analytics

97%
5 Ratings
10.0

Sprout Analytics (Simply Measured)

100%
4 Ratings

In-Person Training

Agency Analytics

N/A
0 Ratings
8.0

Sprout Analytics (Simply Measured)

80%
1 Rating

Online Training

Agency Analytics

N/A
0 Ratings
6.0

Sprout Analytics (Simply Measured)

60%
1 Rating

Implementation Rating

Agency Analytics

N/A
0 Ratings
8.0

Sprout Analytics (Simply Measured)

80%
2 Ratings

Likelihood to Recommend

AgencyAnalytics

Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
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Sprout Social

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
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Pros

AgencyAnalytics

  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
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Sprout Social

  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
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Cons

AgencyAnalytics

  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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Sprout Social

  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
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Pricing Details

Agency Analytics

Starting Price

$60 per month

Editions & Modules

Agency Analytics editions and modules pricing
EditionModules
Freelancer121
Agency182
Enterprisecontact for enterprise pricing3

Footnotes

  1. per month per client campaign (minimum 5 client campaigns)
  2. per month per client campaign (minimum 10 client campaigns)
  3. none

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

What is a Client Campaign? A client campaign represents a client (their website and integrations).

Sprout Analytics (Simply Measured)

Starting Price

$89 per month per user

Editions & Modules

Sprout Analytics (Simply Measured) editions and modules pricing
EditionModules
Standard$891
Professional$1492
Advanced$2493

Footnotes

  1. per month per user
  2. per month per user
  3. per month per user

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.

Likelihood to Renew

AgencyAnalytics

No answers on this topic

Sprout Social

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
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Usability

AgencyAnalytics

No answers on this topic

Sprout Social

The interface is very simple and organized around the core elements of the platform : the reports.
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Support Rating

AgencyAnalytics

They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Sprout Social

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
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Implementation Rating

AgencyAnalytics

No answers on this topic

Sprout Social

Very good implementation.
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Alternatives Considered

AgencyAnalytics

This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
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Sprout Social

Sprinklr is easier to use, deploy and understand for first-time users. It has the right amount of options without becoming difficult to use. In a few hours a new team could be scheduling content and creating some performance reports in an easy way
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Return on Investment

AgencyAnalytics

  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
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Sprout Social

  • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
  • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
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Screenshots

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