Agile CRM vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agile CRM
Score 7.6 out of 10
N/A
Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.
$8.99
*per user per month
Keap
Score 8.1 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
Agile CRMKeap
Editions & Modules
Starter
$8.99
*per user per month
Regular
$29.99
*per user per month
Enterprise
$47.99
*per user per month
Free
Free
for 10 users
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
Agile CRMKeap
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details*pricing for 2 year plan.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
Agile CRMKeap
Considered Both Products
Agile CRM
Chose Agile CRM
Agile is more user-friendly and better sits our needs due to tagging, workflows, and its campaign structures. However, we are considering moving away due to support and email issues.
Chose Agile CRM
I trialed a number of other CRMs much to the disgust of my colleagues!

  • Pipedrive was great but more sales focussed and heavy on Javascript so felt slow at times
Keap
Chose Keap
(caveat: I didn't choose Keap; it was already used in the organization in question)
Keap is a great value for money for how much automation you can do.
Chose Keap
In the end, the difference between the software down to cost and versatility. Infusionsoft is priced closer to our budget with more options while some of these other ones is more expensive. We went with Infusionsoft just to get started and it was easier to learn how to use. As …
Chose Keap
For SMBs, here's what I'd rank higher than Infusionsoft
For CRM: Salesforce, AgileCRM, Zoho
For Marketing Automation: Marketo, Eloqua, Pardot - Hey, even MailChimp has a lot of campaign features now, with Mandrill for transactional email...
Top Pros
Top Cons
Features
Agile CRMKeap
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Agile CRM
3.2
19 Ratings
82% below category average
Keap
-
Ratings
Customer data management / contact management3.619 Ratings00 Ratings
Workflow management5.516 Ratings00 Ratings
Territory management2.311 Ratings00 Ratings
Opportunity management3.416 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.118 Ratings00 Ratings
Contract management4.211 Ratings00 Ratings
Quote & order management3.612 Ratings00 Ratings
Interaction tracking3.718 Ratings00 Ratings
Channel / partner relationship management1.79 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Agile CRM
1.8
16 Ratings
123% below category average
Keap
-
Ratings
Case management1.814 Ratings00 Ratings
Call center management1.814 Ratings00 Ratings
Help desk management1.816 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Agile CRM
3.3
19 Ratings
78% below category average
Keap
-
Ratings
Lead management5.418 Ratings00 Ratings
Email marketing1.119 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Agile CRM
3.6
17 Ratings
71% below category average
Keap
7.7
29 Ratings
41% above category average
Task management4.915 Ratings8.520 Ratings
Billing and invoicing management1.410 Ratings7.616 Ratings
Reporting4.417 Ratings6.827 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Agile CRM
1.5
18 Ratings
134% below category average
Keap
-
Ratings
Forecasting1.314 Ratings00 Ratings
Pipeline visualization1.916 Ratings00 Ratings
Customizable reports1.217 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Agile CRM
4.1
19 Ratings
60% below category average
Keap
-
Ratings
Custom fields4.019 Ratings00 Ratings
Custom objects6.013 Ratings00 Ratings
Scripting environment1.59 Ratings00 Ratings
API for custom integration5.011 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Agile CRM
5.9
16 Ratings
34% below category average
Keap
-
Ratings
Single sign-on capability5.915 Ratings00 Ratings
Role-based user permissions5.916 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Agile CRM
3.0
12 Ratings
83% below category average
Keap
-
Ratings
Social data3.012 Ratings00 Ratings
Social engagement3.012 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Agile CRM
5.2
14 Ratings
32% below category average
Keap
-
Ratings
Marketing automation6.514 Ratings00 Ratings
Compensation management3.89 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Agile CRM
8.2
14 Ratings
9% above category average
Keap
-
Ratings
Mobile access8.214 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Agile CRM
-
Ratings
Keap
7.1
150 Ratings
12% above category average
WYSIWYG email editor00 Ratings8.850 Ratings
Dynamic content00 Ratings8.647 Ratings
Landing pages00 Ratings6.5134 Ratings
A/B testing00 Ratings6.310 Ratings
Mobile optimization00 Ratings7.1124 Ratings
Email deliverability reporting00 Ratings7.5149 Ratings
List management00 Ratings8.3147 Ratings
Triggered drip sequences00 Ratings9.049 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Agile CRM
-
Ratings
Keap
8.0
151 Ratings
6% above category average
Lead nurturing automation00 Ratings8.3146 Ratings
Lead scoring and grading00 Ratings7.0128 Ratings
Data quality management00 Ratings7.1129 Ratings
Automated sales alerts and tasks00 Ratings8.5138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Agile CRM
-
Ratings
Keap
7.7
89 Ratings
16% above category average
Calendaring00 Ratings8.488 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Agile CRM
-
Ratings
Keap
6.6
148 Ratings
7% below category average
Dashboards00 Ratings7.155 Ratings
Standard reports00 Ratings6.2144 Ratings
Custom reports00 Ratings6.5136 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Agile CRM
-
Ratings
Keap
6.1
142 Ratings
10% below category average
API00 Ratings6.6126 Ratings
Role-based workflow & approvals00 Ratings7.3108 Ratings
Customizability00 Ratings6.9138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
Agile CRMKeap
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Nimble
Nimble
Score 7.2 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Agile CRM
Agile CRM
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agile CRMKeap
Likelihood to Recommend
3.8
(20 ratings)
8.3
(209 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.0
(40 ratings)
Usability
2.1
(10 ratings)
5.2
(25 ratings)
Availability
10.0
(1 ratings)
9.1
(6 ratings)
Performance
10.0
(1 ratings)
9.1
(6 ratings)
Support Rating
1.1
(10 ratings)
9.0
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
10.0
(1 ratings)
8.6
(7 ratings)
Implementation Rating
10.0
(1 ratings)
8.0
(8 ratings)
Configurability
10.0
(1 ratings)
2.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
1.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
9.1
(3 ratings)
Vendor post-sale
10.0
(1 ratings)
6.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
1.0
(1 ratings)
User Testimonials
Agile CRMKeap
Likelihood to Recommend
Agile CRM
Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.
Read full review
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pros
Agile CRM
  • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
  • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
  • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
Agile CRM
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
Read full review
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Likelihood to Renew
Agile CRM
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
Read full review
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Usability
Agile CRM
Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and defeating the purpose of the system.
Read full review
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Reliability and Availability
Agile CRM
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
Read full review
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
Agile CRM
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
Read full review
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Support Rating
Agile CRM
The technical support of this software I liked a lot because whenever we need help to solve any problem or even to answer any questions about the software, Agile CRM's support was quick and efficient and guided us on the best solution to solve the problem. I admire and respect that a lot.
Read full review
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
In-Person Training
Agile CRM
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Online Training
Agile CRM
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
Read full review
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Implementation Rating
Agile CRM
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
Read full review
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Alternatives Considered
Agile CRM
It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform will give you all you need to be successful. We have been using it for 2 years and we profited more each year.
Read full review
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Scalability
Agile CRM
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
Read full review
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Return on Investment
Agile CRM
  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
Read full review
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.