Agility vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agility
Score 7.5 out of 10
Enterprise companies (1,001+ employees)
Agility CMS is a cloud-based content management system from the company of the same name in Toronto, Ontario.
$1,249
per month
Optimizely One
Score 8.4 out of 10
N/A
Optimizely One is an operating system for marketing and digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with AI.N/A
Pricing
AgilityOptimizely One
Editions & Modules
Starter
$1,249
Pro
$2,499
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
AgilityOptimizely One
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details33% discount on annual plans 20% off for non-profit All plan include Unlimited Content Models + Types, Unlimited Locales, Unlimited API calls All plans include full Page/URL Management, Page/Module composing, Sitemap management
More Pricing Information
Best Alternatives
AgilityOptimizely One
Small Businesses
Contentful
Contentful
Score 7.8 out of 10
Yext
Yext
Score 9.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgilityOptimizely One
Likelihood to Recommend
8.2
(7 ratings)
9.0
(1 ratings)
Likelihood to Renew
5.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
AgilityOptimizely One
Likelihood to Recommend
Agility CMS
Agility is well suited for companies that want a balance of control and support. For major global site updates, these can be handled by Agility's support team, while minimal changes and updates can be performed autonomously by the company's own staff with ease. For companies that are interested in flexibility to reconstruct site structure or major global facelifts, Agility is less ideal because these changes must be handled and paid for through Agility support.
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Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
Agility CMS
  • Unlimited Content Modules which are extremely helpful for file management .
  • Unlimited number of API and Asset Requests
  • File management among the CMS is extraordinarily useful as a hosting tool native to our web content
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Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
Agility CMS
  • The filing system and search function are often difficult to navigate. Finding a file that I've uploaded isn't always easy to locate in Agility CMS
  • The WYSIWYG content manager isn't always intuitive. I often have to go directly into HTML editing to resolve line spacing problems
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Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Likelihood to Renew
Agility CMS
I am not a part of this decision process at our organization.
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Optimizely
No answers on this topic
Support Rating
Agility CMS
Support is always available and responsive when we email, responding right away that they are on the case, even if they are unable to solve the issue right away. Support will usually find the issue of our problem quickly and require minimal hand-holding, direction, or re-explanation from our team. They are knowledgeable about the platform and our instance and are able to run diagnostics with minimal information from us. When issues are resolved they always request confirmation that things are working as expected before closing out our tickets.
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Optimizely
No answers on this topic
Alternatives Considered
Agility CMS
A few reasons to go with Agility CMS Product Capabilities Value for money Product functionality and performance Product roadmap Better Pre-sales experience
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Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Return on Investment
Agility CMS
  • Helps get contents updated and shared very quickly
  • Ability to have team work based on standard templates ensures content presentation is inline with organizational standards
  • Lack of DB and templates makes it easier for interns to come onboard and develop contents - this is super cost effective
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Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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ScreenShots

Agility Screenshots

Screenshot of Agility's Sitemaps, where editors can manage multiple content destinations within a single Instance.Screenshot of Agility's publication scheduling, used to plan content in advance and schedule when content should automatically publish or un-publish.Screenshot of The Digital Assets Manager, used to organize assets within Folders and Sub-Folders.Screenshot of Agility's Marketplace: An Agility App is a self-contained micro-site that can provide specific visual functionality, connect to external systems, and even do background processing.

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Optimizely Content Management System Content EditorScreenshot of Optimizely Content Management System Content PreviewScreenshot of Integrations App DirectoryScreenshot of Reporting DashboardScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.